Biggs, D. C., National Research Council (U.S.)., Airport Cooperative Research Program., & United States. (2010). Guidebook for conducting airport user surveys. Washington, D.C.: Transportation Research Board of the National Academies.

            According to the authors, customer satisfaction is one of the economic factors that have been considered to be that has the potential of improving the products or services offered by the company. The reason for that is because the failure to satisfy the needs of the clients, it is obvious that such parameter are the ones that has the ability of replacing the negative effects that business might be experiencing. This is to imply that within the transportation industry, what counts are the strategies that the business uses in meeting the demand of the customers. The authors suggest that the reason for that is because customer satisfaction is the ultimate means of improving the wellbeing of the organization.

Coyle, J. J. (2011). Transportation: A supply chain perspective. Australia: South-Western Cengage Learning.

Coyle (2011) suggests that the majority of the business organizations that provides those services need to be more and more vigilant when it comes to the need of retaining and attracting the customers. Furthermore, regardless of whether the customers are contented with the services that they are provided with, the general expectations of the company ought to be based on the goals of its establishment. Economically, business organizations always strive towards meeting the de3mands of the customers. Therefore, Coyle (2011) implies that in order to have a competitive edge, it is important to ensure that customer satisfaction have been derived from the provision of quality customer services in the transportation industry.

Evans, J. R., & Lindsay, W. M. (2017). Managing for quality and performance.         Boston, MA : Cengage Learning

According to the authors, customer satisfaction is perceived to be an individual’s pleasure or disappointment which ultimately emanates from the need of comparing it with the services provided as compared to those offered by other businesses. As much as transportation is concerned, business transportation has to be noted to be one of the factors that has the ability of improving customer satisfaction is the general understanding the shortcomings of the organizations.  As the authors continues to explain, customer satisfaction is something that relies on the services they are likely to receive from their esteemed business organizations.  Other than improving the economies of scale, customers will remain contented with the services they will receive each day.

Faed, A. (2013). An Intelligent Customer Complaint Management System with Application to the Transport and Logistics Industry. Heidelberg: Springer.

Within the transportation industry, offering quality services to customers is one of the factors that have been realized to have the potential of enhancing customer satisfaction. Ideally, the general transportation performance is the one that has the potential of exceeding customer satisfaction when it comes to the need of improving the requirement or the objectives of the business. As a result of that, the main objective of transportation entails achieving the satisfaction of the customers whether in public or private sectors. Taking into account the perspectives of the authors, it is, therefore, important to ensure that some of the possible means as well as other solutions have been advanced in enhancing the services to be offered.

Turnbull, K. F., National Research Council (U.S.)., United States., & United States. (2008). U.S. and international approaches to performance measurement for transportation systems: Summary of a conference [held] September 9-12, 2007, Beckman Conference Center, Irvine, California.

            According to Turnbull et al (2008), business organization that ultimately lies within the transportation industry has been realized to have the potential of exposing to the public to such a business enterprise. The reason for that is because a large percentage of the transportation companies take the responsibility of maintaining customer service as well as establishing customer contact with each representative. As a result of that, the need for improving customer transportation services is the one that has the ability of extending the services to be provided by each department. It is, therefore, the responsibility of the management authority to ensure that they have implemented various strategies that can be used to improve the services to be offered to their clients.

In Warkentin, M., & Decision Science Institute,. (2015). Trends and research in the decision sciences: Best papers from the 2014 annual conference. Upper Saddle River, NJ: Decision Sciences Institute.

            With respect to the transportation services to be provided, the authors suggest that customer service training is the one that has the potential of educating everyone that has the potential of improving the direct contact with the clients. The reason for that is because there is the need of emphasizing the general significance of the companies that regards the need of maintaining and responding to the services to be offered at the end of the day. On the other hand, at each section or department dealing with customer satisfaction, Warkentin & Decision Science Institute, (2015) indicates that it is important to ensure that each department has had the ability of recognizing the general priority of the customers. This then implies that some individuals such as bus drivers, flight attendants, commuter rail, ticketing agents, and so on, ought to sustain a friendly environment.

Mentzer, J. T. (2004). Fundamentals of supply chain management: Twelve drivers of competitive advantage. Thousand Oaks, Calif: Sage Publications.

            The author suggests that it is important to ensure that the business has communicated the expectations of its customers to each stakeholder. It is vital to ensure that the same have been done through emphasizing the importance of the management meetings that enhances the achievement of the objectives of its establishment. Nonetheless, the general implementation of the various competitions as well as the prevailing context to aimed at generating the specific suggestions regarding on how it has the potential of enhancing customer satisfaction. Mentzer, (2004) explains that the reason for that is because it the one that has the ability of incentivizing the performance of the customer when it comes to the need of improving the performance of the services to be offered to the customers. Furthermore, this has the ability of improving or encouraging active transportation activities through continual client service improvement.

National Research Council (É.-U.). (2000). A guidebook for performance-based transportation planning. Washington, D.C: National Academy Press.

According to the views of the author, sustaining good client services in the transportation industry has the potential of improving customer satisfaction. Ideally, the whole processes will ultimately as one of the destinations that have the ability of improving the economies of scale of the company. Ensuring that customers have been satisfied is one of the factors that have the ability of maintaining a good relationship with them. This is to imply that customer relationship is the one that has the ability of playing a crucial part in enhancing customer satisfaction. As much as transportation is concerned, it means that customer relationship has the ability of ensuring that the business is brought more and more close to its potential customers

Pride, W. M., & Ferrell, O. C. (2008). Foundations of marketing. Boston, Mass: Houghton Mifflin.

            Insufficient customer satisfaction has been perceived to be one of the factors that have the patenting limiting the manner in which the business responds to customer complaints. Basically, respecting the needs of the customers is the one that advances the business towards competing favorably within their industry. Pride & Ferrell, (2008) suggests that the reason for that is because some of the changes that have been noted re the ones that have the potential of increasing the general importance of customer services as well as the ongoing changes in demand and preferences of the customers. Such an industry is one of the main contributors of the economy regardless of the competitive forces that exists in the modern businesses. 

Transit Cooperative Research Program., & National Research Council (U.S.). (1999). A handbook for measuring customer satisfaction and service quality. Washington, D.C: National Academy Press.

In the transportation industry, the provision of proficient customer services has the ability of enabling the business to respond effectively to any customer complaints that might arise. In so doing it means that the customers will be contented with the services they will be receiving from such an organization. Economically, customers are one of the main factors that enable the business to expand or enjoy the economies of scale. As a result of that, the authors explains that this scenario is one of the factors that has  become the simplest means of doing away with the little incomes that the company could be earning that equally limits it from achieving its economies of scale.