Today assortment

 

                                               

Task 1

            American Eagle Outfitters stocks a variety of men and women clothes ranging from jeans, underwear, tops, bottoms, shoes, grooming and cologne, gift cards, swimsuits, and accessories and socks. Currently, the shop has 32 men pieces and 36 women pieces of different sizes depending on the needs of each customer. The size of the products stored by the shop ranges from large, medium, and small and of different colors ranging from white, black, yellow, orange, purple, blue, metallic, grey, red, and so on. Men’s tops comprise of sweaters, t-shirts, sweatshirts and hoodies, graphic tees, coats, and jackets. Women tops consist of shirts, brass, blouses, t-shirts, cardigans, sweaters, sweatshirts, tank tops, hoodies, coats, and jackets.

            The price of the men’s tops ranges from $ 23 to $ 35 while that of women ranges between $20 to 23$ depending on the size of the customer. On the other hand, women’s bottoms consist of jeans, pants, shoes, and soaks. The price of women’s tops ranges from $23 to $31 depending on the product’s color and the materials used to manufacture them. Men’s bottoms consist of jeans, shoes, and soaks. The price of men’s tops ranges from $29 to $ 41. Both men and women’s bottoms are made of different materials ranging from velvet, cotton, leather, and denim.

            In the store, men and women jeans come in different colors ranging from white, black, yellow, jangle green, navy blue, maroon, orange, purple, blue, metallic, grey, red, and so on. Their sizes range between 28- 42 and their styles include dad jeans, slim jeans, supper skinny jeans, and so on. Their sizes of women jeans range between 28-42 and their styles include mom jeans, kick bootcut jeans, jeggings, tomgirl pants, boyfriend jeans, and so on. In the store, there are 20 pieces of men’s jeans and 25 pieces of women jeans.

Section 2

            All the visual merchandizing of the store is impressive taking to account its floor space. Each product is arranged in a separate section so as to make it easier for the customers to trace them. The extensive free space created enables customers to maneuver freely within the store. Moreover, each product has a price tag which in return assists in limiting the time wasted in consulting store attendants.  The idea or cross-marketing that is adopted by the store enables customers to make rational decision before purchasing any product. Nevertheless, a room is created for customers to dress up before deciding to purchase any product (Madaan, 2009). Additionally, lighting in the store is efficient to ensure that the products are well illuminated thus luring potential customers to make purchases.

            Despite that, there is a lot of space wasted, especially within the jeans and pants area. Such a space could have been utilized for women accessories, particularly for brass and blouses. Likewise, customers do encounter difficulties searching for the product or products that they require. It is important for the management authority to ensure that the shop attendants take time to direct the customers to the products that they require. Some products, particularly women pants are loosely hanged on stands which increase the chances of them being knocked down by customers as they maneuver around the store. Therefore, it is important to ensure that the stands are firmly fixed on the floor.  On the payment desk, there are instances of long queues because of few attendants. The management should ensure that they have increased the number of attendants serving customers who are making payments for their products (Patrick et al., 2013). Moreover, the management of the store should ensure that they have availed any product that might be missing depending on the number of customers requiring them. Emphasis should be placed on interactions between customers and the shop attendants so as to build brand loyalty. This in return will ease the shopping process which in return will increase customer satisfaction.

                                                           

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

                                                            References

Madaan, K. V. S. (2009). Fundamentals of retailing. India: Tata McGraw-Hill.

Patrick, M.D., Robert, F.L., & James, R.C. (2013). Retailing. Cengage Learning Press.