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Paper instructions:

This week we will be discussing the business marketing perspective.  The business market poses special challenges and significant opportunities for the marketing manager. This week introduces the complex forces that are unique to the business marketing environment.  Areas of focus include but are not limited to: the dynamic nature of the business marketing environment and the basic similarities and difference between consumer-goods and business marketing.  The underlying factors that influence the demand for industrial goods, the nature of buyer-seller relationships in a products supply chain, the types of customers in this important market, and the basic characteristics of industrial products and services.