Questions and Topics We Can Help You To Answer:
Paper Instructions:
Create an Integrated Marketing Plan for a real failed business that you were given the opportunity to bring back to life.
Ex: Woolworths, BlackBerry, Radio Shack, Blockbuster, ToysRus, KayBee Toys, etc. You can use one of these, but I would prefer you find your own.
Provide the following
Cover page
table of contents
history of the company
why did it fail, when it filed for bankruptcy
New marketing plan to revive the failed business
what would you have done differently - use as many marketing examples from the text.
This is where it gets interesting. If possible, I would like an example of the advertisement they used before they closed their business. Use any media necessary: Google, YouTube, print media, etc.
Design the companies new "comeback" advertisement. You may actually draw it on paper, or use Photoshop to crop images, or explain "draw it out" using very colorful visual words describing what I am to see.
please cite work
I will run all papers through turnitin.com there can no more than 10% of work from other sources for this assignment.