- Zulily Customer Relationship Enhancement
- Introduction
- Zulily is a company that operates online businesses in which it undertakes the responsibility of offering quality deals that relate to designer clothing (Zulily, 2011). Most of this clothing deals with babies and moms. Zulily is a company that has high potential of succeeding in its business operations. However, the company’s management failure to employ a consistent supply chain has led Zullily not to achieve its main strategic goals (Zulily, 2011). One of the areas that the supply chain has failed is to deliver enough products to the potential customers. Despite the fact that the company manages to offer the best brands that are low in price, the management ought to find various ways that ought to strengthen its supply management and better relationship with the potential clients. Some of the necessary issues that the company ought to consider in order for the company to meet its goals relating to its marketing strategy, it ought to consider having g improvements on the following areas:
- Customer requirements
- The management of the company has an obligation of making sure that it meets all the clients’ requirement in order to achieve the targeted goals. Searching and understanding of what potential customers require is one of the most necessary obligations that the company ought to achieve. Even though the company manages to offer an opportunity of a wealthy market through the online services, it should not underestimate a thorough market research. Offering low cost services is one of the methods to lure customers but the management ought to note that cheap pricing is not the only competitive edge it has to consider. The company ought to familiarize itself with the needs of the clients and adjust all the products accordingly (Ling, 2008).
- Issuing the right product
- According to the competition on offering marketing online services, the company has an obligation of offering the right product potential clients. Most of the clients tend to check on various aspects concerning the product that is in the market. If the company will be able to make the and right product reach the customers, they will be able to increase its sales on the online services (Martin, 2006).
- Logistics and distribution
- In order for the company to have an effective supply chain, there is a need to identify better logistics that will help the company to continue offering cheap services to the clients. There is a high possibility that the company may change the it’s cost structure due to the loss it has incurred but ought not be case. This is because most of the customers will manage to go to where there is low cost (Sehgal, 2009).
- Relationship management
- The management of the company has the obligation of creating the required relationship with customers. The relationship may be offering the customers a chance to express their needs and requirements to the concerned officials. The other important aspect that the management of the company ought to consider is to build a strong trust with the customers. On line business activities sometimes seems to be risky because the goods are not tangible in the time of negotiation. This means that the company has to make sure that it builds trust with the clients in order to continue operating together (Rushton, Croucher & Baker, 2010).
- Conclusion
- The fact that the management does not achieve the targeted goals remains to be of great concern to the company. Fortunately, the reason for the failure is identified to be poor management in the supply chain. This means that the company has the obligation of improving on the above-discussed issues in order to increase the number of clients. The company also ought to improve on its strategies of creating a better relationship with the clients. This will enforce trust among the clients and the company to achieve more in its services.
- References
- Ling, L. (2008). Supply chain management: concepts, techniques and practices enhancing the value through collaboration. New York: illustrated, reprint.
- Martin, J. W. (2006). Lean Six SIGMA for Supply Chain Management Lean Six SIGMA for Supply Chain Management. New York: McGraw-Hill Professional.
- Rushton, A., Croucher, P. & Baker, P . (2010). The handbook of logistics & distribution management. New York: Kogan Page Publishers.
- Sehgal, V. (2009). Enterprise Supply Chain Management: Integrating Best in Class Processes. New York: John Wiley & Sons.
- Zulily. (2011). About us.
- Retrived from http://www.zulily.com/index.php/aboutus
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