Questions and Topics We Can Help You To Answer:
Paper Instructions:

Social Media Strategy for [YOUR CLIENT]

Assignment: SOCIAL MEDIA STRATEGY

Develop a limited social media strategy for [YOUR CLIENT] that you selected to work on this semester. This should be for TWO SOCIAL CHANNELS.

1. GOALS, KPIs, and TACTICS (30%):

Create ONE SMART Goal that is a communication goal that can be accomplished via TWO social channels.

THEN list in detail, THREE KPIs and...

LASTLY, what are the tactics that you will use to accomplish these KPIs and ultimately your goal?

Remember - GOALS are WHAT you want to accomplish and TACTICS are HOW you plan to accomplish them. For example, "launching a website to increase engagement" is not a goal - this is a tactic. Increasing engagement is the goal. What you do to accomplish that goal is a tactic. How you track the success of that goal is a KPI.

Look back at any feedback that I have provided regarding your GOALS assignment - this is your opportunity to implement any and all feedback.

2. SCHEDULE (25%):

Then put them on a content calendar to establish a schedule.

Note: You decide what your timeline/schedule will be - 3 months, 6 months, weekly, etc. Here is a great resource to help build your content calendar. It is an article from Hootsuite that not only contains tips - but provides examples of what a content calendar may look like - please be sure to review this article. Also, the site contains an awesome review of several topics that we have covered to date in class. Feel free to look around Hootsuite for any tips or clarification.  And of course, I am always here to help.

3. MEASUREMENT (25%):

Lastly, devise a measurement scheme to help prove that you have been successful. In other words, how will you measure success? Additionally, how will your strategy be deemed successful? And lastly, what will tell you that all worked out?

4. WRITING/GRAMMAR (20%):

The quality of your writing absolutely counts.

Presentation of your work also counts here. I'd like to see this as formal as possible (cover sheet with your name, ID, project title, course name and number, etc. - how pretty you make it is up to you. As long as it is professional looking - great).

The plan should have all the sections mentioned above (1-3) clearly labeled with appropriate headers. 

Implement a professional tone in your writing - no TXT Language or first person ("It is recommended that YOUR CLIENT employ the use of social media. A goal that has been set is ________. This goal will be accomplished by _________" etc.) Let me know if you have any questions.

TIPS:

    How long should it be - anywhere from 2-4 pgs max. This is a strategic plan, write it as such - clearly, detailed yet concise.
    This is not an essay, however, vague bullet points will not suffice - do not assume that I know what you mean - SAY WHAT YOU MEAN. Make it so that I don't have to ask WHY or HOW - or HUH for that matter :)
    Use relevant jargon so that you can demonstrate your command of the material. Sound like a social media specialist.

Please follow all instructions!! The attachment has the company you will be using to base this assignment on. It also has the smart goals that I already have done with the teacher's feedback on how to fix them.