Questions we Can Help you to Answer

Paper Instructions:

Each course participant will hand in one independently written case analysis report.  Each write-up should be restricted to 6 pages- double-spaced, standard 12 font  (includes the executive summary but excludes tables, exhibits, etc.). Please address all the assigned case questions below as part of your analysis. Also, include an executive summary (1 page) at the beginning of the case report that briefly summarizes the case’s main issues and the marketing decisions you have made and the rationale behind those decisions. 

Case discussion questions:

1. How would you characterize the operating environment for foreign firms in Cuba?

2. Has Nestle's ice cream business in Cuba been a success? Use available data from the case to estimate Nestle-Coralac profits to support your answer?

3. How can Nestle position itself for future success, given current market position and potential changes on the horizon?

4. What are the prospects for future investment and economic growth in Cuba?