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Paper Instructions;

Please see attached paper.  It contains most of the data that is needed and needs to merge in data on an analysis of India and Vietnam as countries for Walmart to expand to. 

Please rebuild this paper to make sure it flows well, fill in any areas where more research is needed and make a recommendation on which country Walmart should choose for expansion.

The objectives are to further analyze Opportunity and Threat in the two countries and recommend one country for your client's market entry.  The team will expand the PESTEL analyses already done by (1) estimating the Economic Opportunity for your client's specific product/service; i.e., the potential market size for your client's particular product/service (2) evaluating  the general level of competitive Threat (e.g., number and size of competitors); and (3) determining  how well  your client's operational needs can be met.  

Paper Format:

1.    The introduction to this paper should consist of (a)  statement of purpose (b) description  of your client company and industry; (b)  the product/service it will be taking into the new country; (c) the selection process and rationale for why these two countries were selected as the more favorable potential markets from all the countries your team members evaluated (This  is the summary rationale from Part One of this assignment).

2.    The body of the paper (approximately 10-15 pages,double spaced), should compare the two country markets on:

•    Opportunity factors and trends
o    Economic:  What is the market size and growth forecast FOR YOUR COMPANY’S PRODUCT/SERVICE. Be specific about who your buyer is, then find measures that will help you determine how many buyers are in each country market.  For example, you might use something like the number of passenger car registrations to size the automobile market if your client is an auto maker.
o      Opportunity Support factors for your product/service. (PESTEL)
o      Opportunity (capability) to support the operational needs of your  product/service (needs you  identified in your company profile; e.g., suppliers for your company product/service; or supporting transportation infrastructure for distributing your product; or appropriate workforce).
•    Threat factors and trends
o    The key industry factors and trends that will likely affect the general level of competition for this product/service  (Use Porter’s 5 +2 forces) 
§    To Porter, competition or  “rivalry” in an industry can be fierce, moderate, or limited, depending on the strength of the other forces; e.g., fewer buyers increases the intensity of  competition among industry firms, as does the threat of new entrants or the cost for a company to  exit a market.  What is your assessment of the general level of competition in these two countries, given how these industry factors operate in each country.
o    The specific key competitors (both multinational and local) for your company’s product/service
o    Threats to client's operational needs (e.g., lack of needed supplies, infrastructure, workforce)
o    Other Threat factors for your product/service (PESTEL) (e.g., political regulations, cultural animosity toward western brands or toward your client's type of product/service)
3.  Recommend one country for entry,  based upon your analyses, and supported by appropriate  data from your research.
•    For your recommended country, specifically acknowledge the  country level Threats that will  require  risk mitigation strategies.
•    Recommend potential mitigation strategies for these  threats

4. Conclude with a succinct summary for why you have recommended the one country for your client's new market  entry, starting (always) with the quantified opportunity (in dollars or buyers), listing the threats and the mitigation strategies that will be needed to create market success.