Questions and Topics We Can Help to Answer
Paper Instructions;

Compare and assess the relative strategic prospects of Lulu hypermarkets and Carrefour over the next five years in the middle east retail sector 
Focus then on LULU for the strategic implications and recommendations


a.    Strategy as an Expression of Values : 
b.    Strategy content
c.    Strategy process
d.    Three Ways to Think About Competitive Advantage
a.    Competitive positioning Competitive advantage = controlling a superior cost or quality position
b.    Resource-based theory Competitive advantage = controlling superior resources and capabilities
c.    Innovation theory Competitive advantage = the capacity for continuous innovation
e.    The Macro-environment (PESTEL) 
f.    The Ansoff Matrix
g.    Three Enablers of Innovation
a.    Polyarchy- Radical decentralization (the opposite of autocracy) - Everyone is an idea-generator and entrepreneur - Anyone can form a project and get it funded - Anyone can set budgets, timelines, ship products
b.    Social Proofs - Self-selection into project teams - Pitching projects, bargaining, consensus building - The Rule of Three 
c.    Porous External Boundaries - Curating user-community discussion groups - Innovation contests and active crowdsourcing T

h.    The Portfolio of Strategic Risks
i.    Disruption from the Incumbent’s Point of View
j.    Five Forces Analysis
k.    Profit Pool Analysis
l.    Strategic Horizons of Growth
a.    Concurrent Management: Evolving Strategic Intent