Questions We Can Help You To Answer

For the case study-Fiat Mio: The Project
That Embraced Open Innovation, Crowdsourcing and Creative Commons in the Automotive Industry” (HEC-
095), answer the following questions:

1. What did both Fiat and the participants gain from the open innovation experience? Draw up a list
of benefits for each.

2. If the Fiat Mio was merely a prototype that would never be produced or marketed, what was the
real innovation?