Questions We Can Help You To Answer

ebook:Essentials of Strategic Management
After completing Chapter 6 in our textbook, compose your answers to the following questions and post them on this Discussion Board by Wednesday evening.  You will also want to do some additional research on the internet or through additional texts/articles, etc.,to add a more complete picture for your overall market strategy and chosen strategic plan. Also be certain to investigate any cultural implications which may affect the locations where your expansion will be taking place.

You work for a company in the soft drink industry that has developed a line of carbonated fruit-based beverages. You have already established a significant presence in your home market, and now you are planning for the global strategy development of your company in the soft drink industry. On the basis of what you know from this description, incorporate the following considerations in a 2-3 short paragraph strategic plan (approximately 300 - 350 words):

1. What overall strategy would you pursue: global, multidomestic, international or transnational? Why did you choose this approach?

2. Which entry strategy would you pursue (franchising, joint venture, wholly-owned subsidiary)?

3. Which markets would you enter first, and why?