Questions and Topics We Can Help You To Answer

You are required to carry out an analysis of Samsung as a competitor in the global smartphone market.  It should written in the report format (1800-2000 words) and should cover the following


1. Identify the international business strategies pursued by Samsung and explain the internationalisation process followed by the firm

2. Identity the innovation strategy of the firm

3. Explain the competitive advantage of Samsung in the global smartphone industry using the CSA/ FSA matrix of Rugman
For the coursework:

we would expect good use of relevant theories, examples and data.  

Marks for the individual written assignment will be awarded on the basis of the following criteria with equal weight:

• coverage of all aspects of the assignment questions
• degree to which answer exhibits understanding and knowledge of relevant economic and business strategy theory and empirical evidence
• degree to which answer demonstrates consistent and coherent analysis and purposeful structure
• evidence of the use of a variety of sources
• clarity of explanation
• critical analysis  
• conclusions that are supported by the discussion
• appropriate citing and referencing of material used