Questions And Topics We Can Help You To Answer

You have been asked to develop a brief presentation about how the creative process can help solve a business problem for a client of yours.

Research and select a company that has faced recent challenges in its business.
Choose any company, or select one from this list. 

http://fortune.com/fortune500/2009/exxon-mobil-corporation-1/

This company is now your client.

Create a presentation for your client that includes the following:

Briefly describe the company and its product or service.

State and analyze the business problem.

Determine what creative approach will help solve the problem.

Define the steps in the creative process you selected and customize them for the selected company and business problem.

Explain how the solution will help solve your company’s business problem, and why.

Analyze the projected outcome of the solution and how it will help the company be successful moving forward with a new image, new product, or successful business venture.

Write a conclusion summarizing your final findings.

Add references, cited in proper APA format.