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What are the key issues (i.e. identifying target market) in developing the marketing strategy for a company?

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What are the key issues (i.e. identifying target market) in developing the marketing strategy for a company? In your opinion; What company does an excellent job in marketing itself and / or its' products? Explain your choice. Responses should adhere to APA Guidelines; including the citation of secondary sources.  Responses should be a minimum of 550 words and must include at least 1 reference that is to be cited using APA format

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