Questions and Topics We Can Help You To Answer:

::ASSIGNMENT::

Organizational Change Intervention in the News Assignment

In the spirit of understanding that we live in a world of contemporary case studies, each student will be required to bring an article on a company which demonstrates a change intervention in action, or a needed change intervention program. This assignment must focus on application of a planned change model and must feature at least ONE intervention type such as Human Process, Technostructural, Human Resource, Strategic Change. from Parts 3/4/5/6 in the text book. This can either be found in the article(s) or be a recommendation from the student for a given change situation. The student will discuss the article, the organization and the applied intervention. 

The 2 page paper will include: one paragraph executive summary of the article and two paragraphs on the Implications for Leading Change Management and Consulting. The remainder of the paper focuses on applying the student selected planned change management model and the appropriate intervention while defining and applying a minimum of FIVE concepts in the text book. 

So your Action:

1. Clear summary of the article, the company(ies) involved

2. Define and apply appropriate planned change model, Define and apply appropriate intervention, Include five concepts explicitly linked from the text book, including definition and detail as to WHY the link is relevant. (These can include the applied a planned change model and one type of intervention at minimum.)

3. Prepare at least THREE questions to involve the class. Be creative!!!!

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::MY ANSWERS+WHAT TO WRITE::

I chose to write about (Macy's New CEO), and I need some help with writing the paper:

PLEASE read the 3 articles:

http://www.wsj.com/articles/macys-new-chief-aims-to-liven-up-department-store-chain-1466778800

https://www.washingtonpost.com/news/business/wp/2016/06/23/macys-to-get-a-new-ceo-in-2017/

http://www.nytimes.com/2016/06/24/business/jeff-gennette-to-replace-terry-lundgren-as-macys-chief.html?_r=0


Macy’s has been a staple in the retail industry for years, but has recently fallen on hard times, as have many firms in the retail industry, due to the ongoing changes in the industry including online threats like Amazon, direct to consumer online fashion retailers, and even changes in consumer demands, which all has contributed to the share price lose drop half of their value over the past year. The change that is now occurring is on the individual level, specifically at the CEO level where current CEO Terry Lundgren will step down in 2017 and current President Jeff Gennette will take over as CEO. This move had been in the works for some time but the move was accelerated in the face of new competition and changing consumer demands. Jeff Gennette will now be free to begin making changes as he sees fit in an effort to stem the recent struggles.


** The type of planned change that is being utilized is: The Positive Model, which unlike the other two models, focuses on previous strengths of the firm and how to build on those strengths. PLEASE read about the Positive Model in the book attached (PAGE 27) and write how Macy's used this type of planned change? How do you know (evidence)?

** The type of intervention that will be utilized during this transition is: Strategic intervention. PLEASE read about it from the book attached (Page 504).

Jeff Gennette has stated that he plans to make many strategic changes including simplifying pricing, curating merchandise to better compete with online competition, and create a “friction-free” shopping experience, where customers can have an easier and more enjoyable experience while shopping in their stores. Also, he wants to implement more entertainment options within stores in an effort to take advantage of its successful history as an entertainment brand and the current market environment in which customers are now spending more money on entertainment activities rather than clothes. Many of these changes will be made in an effort to place Macy's in a better strategic position within the retail and entertainment industry as both continue to undergo serious changes.