Retail store operation
Audience analysis
The target audiences that the entire message will reach are the store managers, employees, retail customers and public. The audience will compromise of all genders and ages. Additionally, the audiences consist of all races that tend to purchase goods in the entire retail store. I suppose that my audience do not know the entire changes that have taken place. Therefore, the purpose of this message is to communicate all changes that have been done in the entire store. My relationship with the entire audience is minimal as my work is to spread information between organizations to the entire public. It is essential for all audience to access this information, as it will help them to know how our store is carrying out its activities. They will understand all changes that have taken place in the retail store operations for instance; there is fewer work days for employees, new shifts, new stores hours and days of closing and opening the stores have changed. Store managers and employees will receive short letters that will indicate the entire changes. On the other hand, customers and the public will receive emails. I want my audience to access this information, as it will be helpful to them
Changes in the retail store operation
A stores or retail manager is somebody who is in charge of all the undertakings and operations in a retail shop. The employees employed in the retail shop are answerable to a retail manager who is indeed answerable to the general manager. (Finne & Sivonen, 2009). The retail operation and business is almost in an end. The customers keep on changing. Here are some changes the retail manager ought to do in order to retain the number of customers needed.
Make the store a showroom for the products.
The retail manager should change the planning of the store and analyze on how to change the needs of the customer. The store should be in such a way that the customers can feel comfortable and also show various new brands (Perrey, Spillecke, & Armstrong, 2011). The store should provide a good channel for customers where they are free instead of just acting as a store for the goods.
The stores collections should be rearranged since there are few retail stores required
The traditional mode of the retail is changing thus the retailers are required to reexamine their stores collections. There is need for change in the retail stores since of the changes in the behavior of the customer, need for online opportunities and this will pose a negative trend in the retail stores thus demanding few number of retail stores.
The feeling of the current effect in the retail store
There is need for fundamental changes to take place in the retail store if the store will remain successful in the future. By decreasing the number of hours for the employees and also ensuring that the retail store opening and closing hours are right, the retail shop will be successful. (Arthur Andersen LLP, 1997) It is still very important for store operation managers to realize the importance of various traditional retailing principles. In carrying out a retail operation store the key principles are the good interaction between the employees and the different customers.
Listening to the staff and the customers
The retail manager should always listen to his employees and also the complaints of the customers and handle them in a positive manner. The employees should be respectful and serve the customers well respecting their rights.
References
Arthur Andersen LLP. (1997). Small store survival: Success strategies for retailers. New York: J. Wiley.
Finne, S., & Sivonen, H. (2009). The retail value chain: How to gain competitive advantage through Efficient Consumer Response (ECR) strategies. London: Kogan Page.
Perrey, J., Spillecke, D., & Armstrong, B. (2011). Retail marketing and branding: A definitive guide to maximizing ROI. Chichester, West Sussex, U.K: Wiley.
