Questions and Topics We Can Help You To Answer:
Get: What is your thinking so far about how you will find new customers and win them over to your product? This is both the messages you will use with customers (i.e., how you communicate your value propositions to them) and the channels you will use to reach them (online, offline, what do your customer archetypes use to get information about new products, etc.).
Keep: What is your thinking about the key issues in securing the loyalty of your customers, and getting them to refer other customers?
Grow: How will you turn a one-time customer into a customer-for-life? What follow-on products and services will you try to interest them in? How will you do so?