Questions and Topics We Can Help You To Answer:

, select a recent promotional material (or set of materials). You may choose this material (or materials) from anywhere around the world, including Australia, but the material(s) must be in English and published or launched in the last six months. (Your material(s) may come, for example, from a recent public relations campaign, an advertising campaign, a set of corporate communications, a lobbying effort, and the like.) If in doubt about the material(s) you have selected, ask your tutor. Third, work together with your co-presenters to create the briefing (presentation), providing a critical discourse analysis of the promotional material(s). Apply the concepts from the lectures, readings and tutorials from across the whole term to brief everyone about your promotional material(s) and the ways in which: (a) discourse operates in it (or them), and (b) the limitations or weaknesses of the material(s) in terms of ethics, cross-cultural sensitivity, and/or communicating in the post-truth era. Fourth, once your briefing presentation is ready, collate your and your co-presenters’ notes (i.e. the notes that you will use when delivering your presentation) and submit them, along with your slides, to the assignment box on the Moodle course site before the presentation. (This is to ensure a record of evidence, and to check against plagiarism if necessary.) Only one member of the group needs to MDIA3000: Discourse and Promotion UNSW Sydney Page 2 of 3 submit the collated notes and slides. (The notes can be written in a very straightforward way – e.g. in bullet points – because, as mentioned, they are just evidence, and won’t be marked. The content delivered during the presentation will be marked.) Fifth, deliver the briefing in the tutorial in week ten. Your team of three will have a maximum of six minutes to deliver the presentation. How you divide the speaking parts and time is up to you, but you and your co-presenters should speak for roughly the same length of time, and everyone should make at least one set of substantive (i.e. theory- or analysis-related) contributions. The presentation should have (at minimum) the following parts: • an introduction, • a body (in which you need to explain the operation of discourse, and the limitations of the promotional material(s) in terms of ethics, cross-cultural sensitivity, and/or communicating in the post-truth era), and • a conclusion. Also, remember to show a slide at the end with your reference list (and provide references on slides throughout the presentation where necessary). The intended audience of the presentation is industry professionals who are unfamiliar with your chosen material(s). (That is, imagine that your classmates are promotional intermediaries or professional communicators, who know nothing about the material(s) you’ve chosen.) What’s the point of this assignment? The assessment task has several benefits. It: • assesses what you have learnt over the term and neatly brings together all of the concepts from across the different weeks; • gives you (further) training in delivering presentations, and in undertaking group work: two things that you will almost definitely need to do in your career on a regular basis; • builds on the third assignment by enhancing your analytical skills and your ability to apply concepts and theory to real-life situations; and • helps you achieve mastery of the briefing genre: a key industry genre (as mentioned before) using in organisations of all kinds.