Topics and Questions We Can Help You To Answer:
Paper Instructions:

Write an 8-10 page marketing plan on a topic selected from the two options below.
Choose a topic for your marketing plan from the options below:

Option 1

In many communities, the owners of professional sports teams ask the community to pay for all or some portion of a new sports facility. The threat typically is that if the community does not contribute in this fashion, the team will move to another city. A recent example is the owner of the Edmonton Oilers, Daryl Katz, who asked the City of Edmonton to help pay for a new hockey arena (see, for example, https://en.wikipedia.org/wiki/Rogers_Place), Rogers Place, which is expected to open in time for the 2016–17 NHL season. Develop a plan that outlines how you would market such a proposal to the local community (regardless of what you think of such proposals!).

Option 2

Professional athletes often endorse products and are expected to behave well to enhance both their own value (or brand equity) and the value of the endorsed products. However, and unfortunately, professional athletes do not always behave in this fashion. Dennis Rodman, Ron Artest (now Metta World Peace), Bob Knight, Ndamoukong Suh, John Daly, Tiger Woods, and Mike Tyson are a few well known examples of professional athletes (or coaches) whose behaviour negatively affected their value for product endorsements. Choose an example player or coach, and develop a marketing plan that attempts to minimize the effect of poor behaviour for an endorsed product (the marketing plan is for an endorsed product, and not for an athlete, coach, or team). You may need to make some assumptions or create a story to complete parts of the marketing plan, so explain any assumptions or added material.

Marketing plans can be very detailed, but for this assignment a simple marketing plan should cover the following material and use the following headings (with suggested page maximums):

-Introduction (1 page maximum)

The introduction should provide relevant background information, such as describing the intended audience for the plan, the target of the plan, and the desired outcome(s). Be particularly specific when stating the desired outcome(s), because the remainder of the marketing plan focuses on achieving this (these) outcome(s).

-Situation Analysis (4 pages maximum)

This section should describe the environments that are relevant to the marketing plan (including any or all of the competitive, political-legal, economic, cultural, and technological environments). All other relevant background information should be described in this section, including target markets and product positioning. A SWOT analysis (strengths, weaknesses, opportunities, and threats) could be included. Include a summary of all analyses. After reading this section, the reader should have a clear understanding of the situation facing the organization.

-Strategy and Tactics (4 pages maximum)

This section explains what is going to be done (the plan) and how everything will be implemented. Strategy is the overall game plan, and tactics are specific actions that are taken to support the strategy. Typical strategies include focusing on low prices or high quality, or having multiple locations, etc. More than one strategy can be discussed, but a choice must be made and supported, and then tactics must be selected on the basis of the strategy choice. Tactics involve decisions about marketing tools (the four Ps: price, product, place (distribution), and promotion).

-Expected Results (1 page maximum)

The strategy and tactics described in the previous section should be linked to a set of expected results, which you will describe in this section. Linking planned actions with expected results ensures that there is a plan for everything that needs to be done, and that all plan components are necessary.

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The textbook is a source of information about marketing planning. Other sources of detailed information regarding marketing plans include websites such as the following:
                -Government of Canada’s Canada Business Network, Developing a Marketing Plan
                -WikiHow, Create a Marketing Plan
                -QuickMBA, Marketing Plan Outline
                -Small Business BC, How to Write a Marketing Plan

Your marketing plan should contain your own thoughts and opinions as well as facts, thoughts, and opinions from other authors. When you use an outside idea or piece of information, always acknowledge the source in the body of the paper with an in-text citation. Your paper should contain no fewer than 10 different reference sources overall. Use American Psychological Association (APA) style to format your in-text citations and references.