Topic and Questions We Can Help You To Answer
Paper Instructions:

For the Written Assignment, you will address the Critical Case Study 4.1,
Please see attached PDF, case study starting on page 146: Reframing Happiness at Zappos, and answer the following questions:


Questions for Discussion

1. Using both McGregor’s Theory X/Theory Y and Likert’s four-system model, discuss Zappos’ approach to human resources. How would you classify Zappos according to these two models?

2. Examine the core values of the “Zappos Family.” What insights do they give you into the organization?

3. We will be examining emotions in more detail in Chapter 8, but discuss Zappos’ focus on encouraging employees to connect with customers emotionally. What do you think of this strategy, and what’s your opinion of the story about the woman whose husband was killed?

Mumby, Dennis K. Organizational Communication: A Critical Approach. SAGE Publications, Inc, 20120802. VitalBook file.


Answers the questions at a high level, include descriptions and examples.

Use flawless spelling and grammar in the responses.

Please do not include the questions in the paper. Please instead just mark it Question 1 ,2, 3.