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Communication Scenario #1: Inspirational Change Message Writing Assignment

The Turn the Ship Scenario comes about when things are not going particularly well and require adjustment to either improve a result or prevent disaster. In the Turn the Ship Scenario people are being asked to change the way they do their jobs or address workflow. Most individuals, especially in the context of work, struggle with adjustments to their daily routine and may resist change. Resistance causes friction that undermines the urgency and progress toward improvement or disaster prevention.  The Turn the Ship scenario demands assertive communication that will make people understand  the importance of their participation in reaching the organizations goals.

You will write an inspirational change message that includes strategies from the HBR Case Study 1: Lighting the Fire: Crafting and Delivering Broadly Inspiring Messages Article.  Address the issue using a Christian world view approach, and describe why you would use this specific approach.