Topics and Questions We Can Help You To Answer:
Paper Instructions:

Week 2: Case Study Overview

Strategic Management
View the Chapter 3 Video: Joie de Vivre Hospitality: Strategic Management.
Video Synopsis:
Chip Conley is the founder of Joie de Vivre Hospitality (JDV), a collection of boutique hotels, restaurants, and spas in California. The kitschy atmosphere of the boutique allows JDV to differentiate itself from both the luxury and the chain hotels. Customer loyalty is so great that JDV relies primarily on word-of-mouth advertising and spends little on traditional advertising methods.
After viewing the video, complete the following for your Case Study assignment.
How does JDV Hospitality differentiate its boutique hotels from other hotel offerings in the area? (20 points)
How did Chip Conley and JDV Hospitality demonstrate great strategic flexibility during the .com crash and post-9/11 industry recession? (15 points)
What is JDV's philosophy on advertising for its hotels? How does this support the firm's strategic aims? (20 points)
List five specific human resource management (HRM) practices that you would suggest JDV use in order to produce the employee behaviors required, and why you feel these HRM practices would help JDV be successful? (30 points, 6 per points per practice and description of use)
Here are several tips for successfully completing this Case Study.
You should incorporate information from the textbook, lectures, and discussions to support your position. In other words, tell me more than just your opinion. Provide some relevant facts from the course material to support your position.
Please use APA formatting in your papers this term (5 points). There is an APA handbook and tutorial links in the Syllabus. Our online librarians and Tutor Source are also good places for APA help. Or try the APA guide video in THElHUB.
To ensure that your paper isn't flagged in Turnitin.com, do not copy and paste the questions or information used in your answers into your paper. Instead, set up headings for each section where you answer the questions and summarize the information you use in your answers, using good APA form.
Save your file using your last name and week number (for example, Smith Week2.docx).
Submit your assignment.
I will grade your assignment and post the grade and comments in the Gradebook (Grades). Please let me know if you have any questions
Additional notes: Focus on answering the questions, using a separate paragraph for each quality response.