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Proposal in INFLUENCE OF DIGITAL BANKING ON CUSTOMER SATISFACTION: in europe
4.3 Guidance
4.3.1 Choosing a topic
Your choice of research topic should be relevant to your Masters degree.
Once you have chosen a topic, you need to consider what type of project is acceptable. There is a wide choice and the following list shows some of the more common types:
· An empirical study of a management, corporate, or financial market practice(s) where you base
the investigation on some theory or theories and then collect some data in order to test the theory or theories. You might use quantitative data, qualitative data, or both. You might collect primary data directly from firms and/or analyse published data from e-databases or documents such as annual reports. Please note that access to people and organisations for collecting empirical data can be difficult and you would be wise to consider alternatives in case you have problems.
· An exploratory investigation that seeks to develop some theoretical or conceptual insights that does not involve testing some pre-existing theory.
· An extensive and critical evaluation of specific academic theories associated with a particular topic or issue. While such a project does not involve the collection and analysis of data, it is important that the issues associated with research methodology and methods (see below) are addressed explicitly and explored through the existing theories .
It is your responsibility to choose a topic and a working title for your dissertation. Your working title should be clear and specific and should reflect your aims and objectives of the research. Examples of their research interests and suggested research projects are on StudySpace [Blackboard]. You may find it useful to put your ideas on paper, as this can help you think rationally and provide a focus for discussion. Do not be afraid of following false trails at this stage; it is inevitable while you are becoming familiar with the literature.
When talking to the academic staff about your ideas, you may think you have identified a potential supervisor, but the allocation of a supervisor will be made by the module leader once you have submitted your preliminary literature review. Where possible, any expression of interest made by a potential supervisor will be taken into consideration (see section 4 for details of the role of the supervisor).
4.3.2 Searching and reviewing the literature
The purpose of your literature review is to show that you know the main literature on your research topic and that you have the intellectual capacity to evaluate it.
· Start by selecting only the material that is relevant to your topic and group the material into
themes or categories. Use these themes to suggest subheadings in the main body of your
literature review.
· Your introduction should provide a brief overview of key ideas and themes.
· In the main body of your literature review, compare and contrast the findings of key research
studies, and comment on their methodological strengths and weaknesses. If the opinion of experts is relevant to the topic, distinguish between anecdotal data and empirical data. Narrow down to the studies that are most relevant to your research and set the context for your study. The main body of your literature review should lead to the identification of your research question(s).
· Your review of the literature should lead to the rationale for your study and the research question(s) you will address in your dissertation.
· Cite all your sources and show the list of references at the end of the assignment using the Harvard system of referencing.
Your preliminary research proposal will form a major part of your research proposal, which in turn will become part of your dissertation.
4.4 Assessment criteria
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– Research Methods
The assessment criteria for this assignment incorporate the characteristics identified by Hart (1998, p. 198) that a literature review should:
· Demonstrate a clear understanding of the research topic
· Identify the major studies relating to the research topic
· Draw clear and appropriate conclusions from prior research
· Clearly state the research problem or issue to be investigated
· Demonstrate the relevance and importance of the research problem or issue.
It should also demonstrate your proposed methodology and data deriving from literature
