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CONSULTING PRACTICE AREA: OPERATIONS
Global Sourcing at Nike
Nike has engaged you as a consultant to support the company’s global sourcing activities. The engagement includes an analysis of working conditions at Nike’s foreign contractors, the company’s implementation of sustainable sourcing practices, and a potential shift of Nike’s foreign supplier base from Asia to the Americas (“near shoring”). What measures would you recommend to strengthen Nike’s global sourcing capabilities? In your answer, be sure to specify the assumptions underlying your analysis and the grounds for your recommendations.