Questions and Topics We Can Help You To Answer:
Paper Instructions:

Think of an organization with which you have been affiliated that has done a very good job or a very poor job of communicating core values, vision, and purpose. 

How closely do you identify with this organization and its culture? How important are core values, vision, and purpose in building a strong sense of organizational identity? (see also Corporate Communication, chapters 4 and 8)


Text: Belasen (2008). The Theory & Practice of Corporate Communication