Cost-effective measures

Bill Morani had a duty of ensuring that the company and its task force of fleets adhered to the policies and regulations governing environmental safety.  Having been in the company for long he was able to see the environmental impact and the complexity that was rapidly evolving in environment regulation (Silverman, 2012). Morani viewed the current company initiatives that were in place as a result of environmental concerns and what was to be done and emphasized on future. According to Dan, the manager of fuel conservation committee asked Morani to consider the wind turbine Bill as it was one of the initiatives. According to Dan the turbines on the dock of their ferries were able to achieve a gainful reduction in fuel usage (Silverman, 2012).

It would be recommendable for Morani to consider the wind turbine project as it would result in a reduction in the amount of fuel used to navigate each ferry. This means that there would be a reduction of carbon gas emitted and the amount and concentration of sulfur and nitrous oxides will be reduced. The emission of particulate matter will also be greatly reduced (Silverman, 2012). This means that the major issue of cruise industry problem will be solved by the use of wind turbines. It would also be advisable to undertake the project because fuel conservation is one of the company strategies which will result in a win-win situation for the company and the environment. Fuel consumption will be reduced and the emission of greenhouse gasses and other pollutants will be eradicated which means that money will be saved and the money can be used to offset the increased cost of cleaner fuel (Silverman, 2012).

 

 

 

Reference

Silverman M (2012). Protecting our oceans: sustainability at Holland America Line. San Francisco State University and the Campell Foundation.