Questions and Topics We Can Help You To Answer:
Paper Instructions:

Essay  

Objective: Define the role and interconnected relationship of marketing, entrepreneurship and social media.   

Introduction: Although social media is new, due to the fact that it requires participation from customers it isn't considered "new" media. Social Media is a subset of new media.  

Deliverables  

·        The essay for this lesson is required to be a minimum of 750 words (excluding title and reference pages) that clearly demonstrate your understanding of the activity. Essays should have a clear introduction, thesis statement and conclusion, written in APA format (https://owl.english.purdue.edu/owl/). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list.  

Activity Details  

Perform the following steps:  

Step 1: Preliminary Research.   

Research Lesson Readings as well as external resources from the Cline Library http://library.nau.edu/ and/or the Internet, books, journals, etc. about "new media marketing and social media marketing.    

Locate research describing how new media and social media can benefit a company's marketing campaign.  

  

Step 2:  Write a minimum of 750 words   

·        Begin with an introductory paragraph with a general description about the business use of "new" and social media marketing.    

·        Follow up with additional paragraphs that highlights the similarities and key differences of 'new" and social media marketing.    

·        Compare the benefits of "new" media and social media marketing.   

·         For the conclusion paragraph summarize what you have learned about the use and benefits of new media and social media.   
  

Step 3: Summarize your findings  

Summarize the findings of your research in 750-word paper to be turned in for grading.  

  

Use these writing guidelines:  

·        Include a cover page and references in addition to your required word count.  

·        Use correct APA format  

·        Double-space text  

·        Use size 12 Times New Roman  

·        Use section headings to organize  

·        Indent paragraphs  

·        Include in-text citations  

·        Use correct spelling, grammar, sentence structure and verb tense

References
Stokes, R. (2012). Chapter 8: Social Media. In eMarketing: The Essential Guide to Online Marketing (pp. 170–212). 

Hinchcliffe, D., & Kim, P. (2012). Social business by design : Transformative social media strategies for the connected company.