Topics and Questions We Can Help You To Answer:
Paper Instructions:
https://www.theguardian.com/food/2020/jul/14/nespresso-coffee-capsule-pods-branding-clooney-nestle-recycling-environment?utm_term=RWRpdG9yaWFsX1VTTW9ybmluZ0JyaWVmaW5nLTIwMDcxNA%3D%3D&utm_source=esp&utm_medium=Email&utm_campaign=USMorningBriefing&CMP=usbriefing_email (Links to an external site.)
Answer all questions asked in the Rubric.
Word counts are suggestions, not mandates. Use as many words as you feel necessary to answer the questions satisfactorily. Be concise. Maintain a consistent flow of logic.
Rubric
Some Rubric (2)
Some Rubric (2)
Criteria Ratings Pts
This criterion is linked to a Learning OutcomeBusiness Problems
What are the business problems facing Nespresso in mid-2020? Are they strategic or management problems, or both?
SUGGESTED word count: 125-200 words
10.0 pts
Full Marks
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeBusiness Outcomes
What outcome would the CEO like to see, in the short term, and in the long term?
SUGGESTED word count: 100-150 words
10.0 pts
Full Marks
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeCritical Issues
What are the critical issues involved in Nespresso’s business problem(s)? Are they independent of each other, or related/dependent? Which are the most important to the long- term survival of the business? Which are most time critical?
SUGGESTED word count: 125-200 words
10.0 pts
Full Marks
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeAssumptions
What assumptions are being made about the coffee market, and coffee drinkers? Are the assumptions local or global in nature? Are they valid based on the evidence presented?
SUGGESTED word count: 100-150 words
10.0 pts
Full Marks
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeRecommended Actions
If you were the Marketing Director of Nespresso, what marketing actions would you take today to ensure survival in 2020, and long -term profitability?
SUGGESTED word count: 150-250 words
20.0 pts
Full Marks
0.0 pts
No Marks
20.0 pts
This criterion is linked to a Learning OutcomeSupport for Actions
How do you support your recommended actions? What evidence in the case are you using? What assumptions are you making?
SUGGESTED word count: 150-200 words
15.0 pts
Full Marks
0.0 pts
No Marks
15.0 pts
This criterion is linked to a Learning OutcomeImplementation
How will these actions be implemented (marketing mix)?
SUGGESTED word count: 125-200 words
10.0 pts
Full Marks
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeCommunication
How will the recommended solution/course of action be communicated to key stakeholders? Who are the key stakeholders, both internally and externally?
SUGGESTED word count: 100-150 words
10.0 pts
Full Marks
0.0 pts
No Marks
10.0 pts
This criterion is linked to a Learning OutcomeEmotional Issues
Are there any emotional issues associated with the actions you are recommending, for Nespresso employees, customers, or stakeholders?
SUGGESTED word count: 75-100 words
5.0 pts
Full Marks
0.0 pts
No Marks
5.0 pts
Total Points: 100.0
