Question 1
Tying conjoint analysis with perceptual mapping can be done by the use of the Adaptive Perceptual Mapping programme which makes the two techniques look similar. The APM method can be use create maps at an individual level and then these maps are can be for predicting preferences in a certain choice simulator. When the comparison between APM individual-level model and that one of conjoint technique, any differences between both techniques become less noticeable.

Question 2

Perpetual mapping is a technique for marketing research that is normally used for comparing products across two or more scopes. In this technique the perception of customers about a product are mapped on a chart, after they have been asked questions about the performance, price, packaging and size of the product. Conjoint analysis is a technique for market research that is used by marketers to determine the features a new product should contain and the pricing of the product.

Question 3

The problem that comes with using conventional marketing is that is that it inefficient. In the channels used each, businesses is always lack cordial relationships with the other stages in the supply chain. For instance, a wholesaler may raise profit levels by putting pressure on manufacturer to lower prices while at the same time it raises the prices it imposes on retail stores.

Question 4

The best TPU product for the chart is Chevy since its level of utility is higher generally as compared to the other products. Even though the other products have higher utility of style and material their overall utility levels are lower.

Question 5

Ford has lower utility in overall which means that customer satisfaction is also low. For Chevy, the utility for style is low making the brand manager unable to sell the product to the customers. Dodge on the other hand has lower overall utility as a brand which means customer satisfaction with it is low.

Question 6

The consumer satisfaction on the material used for the brand does not depend on the price of such material. The cost is not the determiner of utility but the kind of material used for each brand makes also does not lead to high customer satisfaction. If that were so, the level of utility for the Ford brand would be higher than the rest. However, Chevy and Dodge with low material utility has higher overall utility.

Question 7

This brand is will have a higher level of utility overall  since Large SUV seems to be the  preference for the customers making them to be quite satisfied with such a brand.

 

 

 

Question 8

Product A

Overall market = 30,000 + 30,000 + 50,000 = 100,000