Coca-Cola’s approach to preserving the environment

Coca-Cola, a company that is well renowned and globally accepted, is a company whose products are consumed across the world. Various trends have brought about the awareness of the harm that human activities are causing to the environment and the need to conserve it. As a result, most companies have taken up measures to be part of the solution and have adopted various ways to ensure that their methods of operation cause little, if any, harm to the environment. One of the various methods that Coca-Cola employs to advertise to the public that the products it manufactures are environment friendly is through its product packaging.

            The company’s sustainability report mentioned of how it is focused on preserving the environment by ensuring that the company products are packaged in recyclable bottles. The company’s goal is to come up with thoughtful and sustainable ways of packaging their products so as to reduce the negative impact that waste has on the environment (Coca-Cola, 2012). Using recyclable packaging ensures that they can be reused and therefore reduce the amount of waste. Due to the size of the company, the use of recyclable packaging will have a significant reduction in the amount of waste on a global scale since Coca-Cola operates in various parts of the world, selling millions of products every day.

            The company also advertises its commitment to conserving the environment by showing its commitment to recycling by encouraging them to participate in its recycling programs. The company has various channels located in different countries where the company operates (Coca-Cola, 2012). These channels are responsible for collecting used packaging products form coca-cola which are then recycled. In doing so, the company is able to demonstrate to the public its commitment to conserving the environment and preserving its resources through recycling.

Reference

Coca-Cola, (2012) “Sustainable packaging” retrieved from, http://www.coca-            colacompany.com/sustainabilityreport/world/sustainable-packaging.html#section-  managing-packaging-to-manage-risk