Wk9 Discussion Point –Mkt Mgt

Analyze the trends that you observed with each company. To what could you attribute the increases or decreases in each company?

            Using Google Trend, I looked at different laptop companies which include Dell, Asus, and Lenovo. All the three brands are produced with various lines of products; however, Dell in some lines is popular with superior and most diverse products. Dell has put in place several new products and designs such as windows 10 which gives all the features known in the popular operating systems including great improvements (Broida, 2016). It also has best warranties and paying return shipping on even its cheap products. Asus has also come up with two new panels designed to deliver lightning fast. Lenovo has also come up with new innovation of Yoga Book which joins a touch screen tablet with a keyboard for simplicity (Broida, 2016). The three mentioned brands are all introducing new things in the market to sustain competition.

What recommendations would you give to the brand managers of your favorite brand to increase the trend line for the future?

            To increase the trend line for the brand, managers should first of all make it a habit to bring new things in the market always different and challenging to their competitors. Managers should keep aware of the changing world and advancing society hence to produce what is in line with the state of the society (Lancaster, 2010). Managers should also understand the existing global economic trends in order to increase their opportunities of growth globally. Managers must also know what the customers need at a particular time by listening to their views and producing based on such views. Managers should adopt a strategic employer approach and this involves how the company engages and retains talent in order not to lose a talent in the company (Lancaster, 2010).

References

Broida, R. (2016). Laptops of Their Class. Money, 45(7), 18.

Lancaster, Geoffrey. (2010). Essentials of marketing management.