Chupa chups: It’s sugar free

            The advertisement’s core argument is that the product is sugar free. The advert is clearly communicating and convincing the audience without getting caught in above-mentioned trap. Ants are known to be a complete nuisance, they have a tendency of getting into everything and once they surround that thing, it is just a matter of seconds before it is inedible. Ants are known to like sugary and sweet things and whoever has ever had any sweet thing tries to protect it from the reach of ants that can stop you from enjoying it (Markets Insider Magazine, 1). Therefore, the representation being seen in the advert convinces the audience that the product is free from sugar since the ants have paid no attention on it. This can therefore make the claims plausible. Adverts are always meant to win the attention of the audience and to make them convinced that product is worth just as advertised as a way of promoting the product. Thus, sometimes they tend to carry misleading, untrue information which can in turn be harmful to the audience.

            Basing on this particular product, sweets are a confection featuring sugar as a principle ingredient of production. This therefore means that the advert may not be helpful but harmful to the audience who believes on it. According to the design of these products, the first target audience in this case is children, chupa chups colors are playful, the shape and the flow on the wrapper show the playfulness of the product (Markets Insider Magazine, 1). Colors used for the products themselves are bright and striking which stand for happiness and freshness hence winning the attention of young adults.

Work cited

"Perfetti Van Melle Reports Sweet Success In Americas And Takes New Lines To Orlando." Travel Markets Insider Magazine (2013): 154. Hospitality & Tourism Complete. Web. 5 Sept. 2016.