Advertisement Analysis
‘’Nike Is Bringing Back the Spiridon’’ is a print advertisement found in Hyper-Beast magazine which was published in February this year (Ashleigh, 1). The advertisements create a core message through developing the conceptual environment that those shoes that are utilized for running can occupy the position of an individual’s best friend or the most faithful partner that they got. According to the advert individuals in American sit and observe as the world revolves each and every day, dreaming of how they should be getting out reaching and attaining their individual drives. Despite the fact that every individual in America holds dreams that they are bound to attain successful mainly relies on the individual’s influences that they hold inside. The Nike Air zooms are illustrated as the pair of shoes that is capable of supplementing the individual’s motivational influences (Ashleigh, 1). The adverts caption holds that the running shoe will stay with the individual to provide them with motivation, a tug that is particularly gentle and targeted towards the door that sits patiently with the appearance that says it is time lace, gets outdoors and also to head to the next level.
The Nike print ad consists of authoritative appeals to the desires of its consumers who want to achieve their athletic goals (Ashleigh, 1). In addition, the advert generates a claim that is very simple and convincing through the utilization of rhetorical triangle components. The claims made by the advert are both reasonable and helpful because they help individuals in visualizing their general motivations and how they can utilize these motivations to achieve even high dreams (Ashleigh, 1). The claims are additionally helpful in illustrating how individuals should develop distinct strategies to achieve these goals.
The target audience for the advert is the working class individuals. This is clear because despite the fact that they are more driven by their insides in achieving success. This is from a stereotypical viewpoint because it aims at ensuring that they are continuously motivated to achieve even greater things in their daily operations (Ashleigh, 1). The advert is most likely to attract both men and women as it states that it is simply not a running shoe by a motivation. The theme of the advertisement is to keep people motivated at all times. This is in that in the quest to achieving dreams individuals are necessitated to have the inner motivation that may be from developing more developed sensations. This thus illustrates the love of shoes by the American culture.
The advert has been effective in presenting both genders as well as culture stereotype. The advertisement is more likely to attract men than women because of how the image is portrayed. This, therefore, illustrates a gender stereotype because it fails to recognize both male and female. This should have been accomplished through the utilization of distinct shoes which different styles and colors to accommodate the female gender (Green, 42). Despite the fact that the advertisement’s theme incorporates individuals from both genders the image portrays a different message. This form of advertising may affect the ability of the society to achieve gender equality as it seems to be in favor of a single gender. In addition, the level of advertisement influences on the target audiences may be decreased as this form of advertisement may affect the messages being conveyed (Green, 43).
The achievement needs to appeal is adequately utilized in the advertisement. This is the general influence that provides individuals with adequate energy drive which causes them to strive in life and the advert acts as a form of motivation (Taşkıran, Nurdan, and Yilmaz, 176). The other appeal that is utilized by the advert is the attention and dominance need. Since the Spiridon was not popular in the past the corporation is now reviving it back thus attracting more attention to it. This thus generates the prominence need that the advertisement attracts which is the quest of acquiring respect (Taşkıran, Nurdan, and Yilmaz, 176).
An analysis of the advert image reveals several artistic elements which include the use of color, layout, and media which are some of the techniques that are utilized by the advertisers. Most readers are influenced by the manner in which images are depicted and how this can be applied in their daily lives. This specific advert by Nike utilizes one large image that is spread in a wide distance to increase its view. This is the image of the eye-catching Nike Spiridon air zoom lawn which is placed on a white background to increase the reflection of the particular shoe. The attention of the target audience is not caught by the shoe basically or the color of the background but the design of the shoe and the colors it holds. The advert holds the long stretching statement that Nike is reviving back the prior Spiridon and in this release of a throwback, the advert introduces a new retro sneaker. The advert ensures that the Nike design is maintained in the demonstration of the shoe thus attracting the audience’s attention. These techniques have been utilized by the advertisers in luring the readers in accessing the small text of the advertisement this desiring to explore more information about the particular advertisement. This, therefore, allows the readers to understand how and why Nike is reviving back the Spiridon. The advert stresses this through the use of a history to illustrate how the shoe is being brought back.
Work Cited
Ashleigh, Kim. Nike Is Bringing Back The Spiridon. 2016. Retrieved from https://hypebeast.com/2016/2/nike-air-zoom-spiridon-retro-16-sneaker
Green, Jen. Advertising. New York: Rosen Central, 2012. Print.
Taşkıran, Nurdan O, and Recep Yilmaz. Handbook of Research on Effective Advertising Strategies in the Social Media Age. , 2015. Internet resource.
