Marketing Segmentation

Market segmentation is important as it can be defined as a target that is based on the consumer through geographical, demographical and psychological aspect. My family segmentation in the demographic aspect falls in South Carolina Georgia-Tennessee. This region affects our marketing due to the climate, market size, and density. The climate affects how we demand goods and services (Baher, 2001).  Movements within and out of the region affect how the marketing segment which can result in the type of weather being experienced such as snow, melting and the waves affecting boats and runners.

Demographic segmentation of our family affects the marketing segmentation due to the age, gender and the life cycle factor in our family. This implies that wants differ from each member that is the parents, siblings and even the grandparents due to the age factor (Weinstein &Cahill, 2014). The household is sub-divided into sub-segments as the interests of the family life cycle keep on changing from childhood to adulthood. This can be proven by the fact that the teens in the family have a huge spending potential if the parents are with disposable income (Baher, 2001).

Psychographic segmentation in our family affects the market segmentation as a result of our individual character. Our personalities differ from each other as siblings including that of the parents hence our different way of doing things that affect how we choose them. This type of market segmentation is based on motives, personality, and lifestyles (Weinstein &Cahill, 2014). My family is adapted to a different kind of lifestyle that creates unique psychographic traits such as spending time together, having fun, going out in nature and enjoy leisure time affects the market segmentation (Baher, 2001).

Reference

Baher, J. M. (2001). Marketing: Critical Perspectives on Business And Management. Taylor & francis

Weinstein, A &Cahill, D. J (2014). Lifestyle Market Segmentation. Routledge