Marketing Strategies

Different companies offer different brands, and it is therefore the responsibility of the company to come with the best strategies in order to make sure that there are appealing to the customers. If a brand attracts the attention of the customers, then it becomes easier for most customers to be able to consider buying it (Katariina, n.d). Most customers are usually attracted to a brand, mainly if it offers very unique features compared to other products of a similar kind. This consequently allows the consumers to be able to purchase such a brand, because it offers features which they have lacked in other brands.

Brands have become a stronger part of our culture nowadays, simply because, they offer different factors which affect our lives. The following are the pros of brands to the culture: they create oneness, they encourage consumer choices and improve marketing practices between consumers and manufacturers. I believe, that it is very significant for a brand to be able to create oneness between a certain peoples in different parts of the world (Katariina, n.d). A good example is Whatsapp, a messaging brand, which allows people to be able to communicate and share ideas, regardless of where they are from. Moreover, it also allows them to be able to develop different cultures, through sharing ideas with people from different areas. This consequently enables people to be able to develop good relations with each other.

On the other hand, brands encourage consumer choices, thus a consumer can be able to decide which product he or she wants through providing a variety of products and thus allowing consumers to buy whatever they like (Katariina, n.d). Furthermore, brands improve marketing practices between consumers and manufacturers, this consequently allows consumers to be able to buy quality products at a very affordable price. Consumers can also be able to understand why different products vary in prices, thus being able to purchase the right products to cater for their needs.

In as much as brands have benefits in our culture, they also have disadvantages which often affects our culture. The following are the disadvantages of brands to our culture: many products create confusion in the market, they affect our behaviours and finally, lead to the death of other brands. Due to the emergence of different brands particularly in technological products, it has made it hard for consumers to be able to understand which products are the best and which ones are not (Katariina, n.d). According to my point of view, a consumer is supposed to understand how a brand works, before actually buying its products. This is not however so because, different brands come up with different approaches which tend to confuse the consumers and thus they end up purchasing products of a low quality.

Different brands, the social media in particular, are really affecting our behaviour, and thus leading to the erosion our culture. Due to the topics which trend on the social media, it makes some people to copy certain behaviours and hence leading to very many problems in the future (Katariina, n.d). Furthermore, some brands have led to the death of other brands, due to selling low quality products, thus making people to avoid such products and hence leading to low economic growth in different countries. I strongly believe that, brands are supposed to influence the culture positively and not negatively. If the right measures are not put in place, then it means that brands are most likely to affect us negatively.

Reference

Dr. Katariina Juusola. (n.d). Marketing Management