Business idea

One of the best business ideas is selling oil and cosmetic related products. These products are essential currently due to the change in climate and global warming adversely affecting almost every aspect of life. Humanity is the most affected living being by the increase in temperatures as it changes the skin and finally causing complications and allergies (Butler and Poucher, 2013). Preventive measures will have to be taken into considerations in order to reduce these risks and assist an individual to live happily with less stress skin wise.

The target market is all genders whether old or young since the effects on the skin could actually harm anyone. Female gender is one of the most appropriate target markets in this case since they like spending a fortune in purchasing makeup products that will eventually lead to having a weak skin and therefore vulnerable to skin related diseases and skin cancer as the most horrifying effect of sunburns and other environmental changes (Casper, 2010). In the current world, cosmetic is not a new term and thus many have interacted with the product only that the different products have different effects on humanity. The cosmetics will be natural in nature and therefore no chemicals applied on them unless during extraction of the harmful and bitter parts of the herbs. We all love to look beautiful and using a counterfeit product to look beautiful is not the answer to beauty but an answer to the devastating life full of diseases.

Use of natural products is very important as it ensures the skin stays natural. The oils will be used as a detoxing agent that will assist in eliminating the harmful and unwanted liquids in the body that sometimes come out through the mouth for example in the morning the smell from the mouth will be eliminated by the oils. Going natural should be everyone’s priority and therefore allowing intake and application of natural products are the best strategy (Butler and Poucher, 2013). Both males and females will spend on anything just to look good and when what they are using does not turn out to be working they turn to another option but the products will be the last products they settle for. Women and ladies are looking for better way to maintaining the natural beauty using organic products and therefore an effective market for the products. The oil and cosmetics are one obtained from natural products that are known to cure diseases not only in the olden days but can also be used currently just that the products are not used in raw form but they are purified to eliminate any toxins available.

According to the table, cosmetics are mostly used by the middle age compared to the other ages.

Bleaching is the order of the day and this skin bleaching products only serve one purpose of hiding the real skin color but the oil and cosmetics on the table can actually be used to preserve a beautiful and natural skin color 24 hours a day after application and the need for bleaching effects is eliminated. The business can be located in the social media sites since the market target like using the social media sites as a shopping mall. Social media has changed the perspective of marketing by bringing closer the buyers and sellers especially the young generation, therefore, these sites can be one of the best marketing sites for this business idea (Elsner et al., 2012). In the current times, individuals from the age of 10 years have logged into mostly Facebook and therefore this can be one of the best sites to consider doing the business on as it reaches many instantly. Taking Facebook as a business site, the advantages are beyond human description. Currently, the world is co-joined in a single tree of friends of friends on the social media platform. These sites are free to log in and post whatever products one has especially if they are new in the market. Free services are not always available and maximum use of these services is needed to gain profits.

Online businesses nowadays are gaining popularity more than the physical businesses since they can be accessed anywhere and at any given time (Skellie, 2011). The generation we are in today has changed the way people do their shopping by first discussing a particular product and following to make an order of the same product, therefore, increasing the probability of an online business to succeed over the others. Online platforms are free to control and therefore less stress since the business can be operated even in bed. Business interests are likely to be obtained from these sites since the posts enhance the creativity and the willingness to serve customers better. Online business operations also allow customers to respond on any issue that a business has and therefore the comments by individuals can help create more innovative and successful businesses according to customer requirements. Women and ladies love shopping and before every shopping, they conduct a background check and also choose which is the most effective products on them and since they are the target market, in this case, social media sites are the best business location platforms.   

Aggressive advertising has to be done to make the product known to a wide range of people. Having three in every five group of people know the product is a sign of success since they can assist in making the others aware of the products. The packaging of this product will be clear and simple with an attractive color and container that will influence the eyes of the customers (Saeed et al., 2013). Customers are known to first love the packaging of a certain product before they even recognize the package itself and therefore using the latest technology in designing the packaging materials will win customers. Involving the media and media personalities in product advertisement increases the chances pf a product being preferred by the target market. Today there are over 100 channels in the world and using the most preferred channel to advertise a product leads to the awareness of the existence of the product, therefore, a means to increase productivity.

Attending events can also improve the product awareness and make individuals like the product. Selecting a target audience and perfect timing increases the product awareness and therefore profits. Offering promotions and gifts also leads to products awareness and this even lures the perfect target market into purchasing the products (Saeed et al., 2013). The cosmetics are mostly used all day by the ladies and this day even the men carry one or two perfumed products just to look great and using this chance to introduce the products to them increases the awareness of the products.

Strategy to success
Packaging	Attractive covering Attractive casing
Advertising	Offering promotions Offering gifts
Social media	Use of Facebook, twitter, and other popular sites.

 

The goals in this business are to eliminate the medical expenses spent on bleaching and the effects brought by purchasing bleaching products as the skin has been damaged by the environmental changes (Casper, 2010). Manufacturing productive and healthy products should be the vision and the mission of every business. Currently, business individuals are very cautious on the kind of products they deal with since the standards of quality products count in every measure. The objective of this business idea is to improve the living standards of individuals who view themselves as lost in the world of beauty since their skin color does not attract a large circle but with these products, they can have a changed perspective on how they consider themselves. The aim as a business is to generate a viable option to the damaged environment which is full of chemicals released by our industries. Having a business that succeeds in every aspect is the goal of every business and this can only be achieved if the quality is assured. Long term benefits of the products are the long term vision of this business as plans to expand internationally is the concern of this business (Butler and Poucher, 2013). Serving countries with the best products naturally are the vision that will enable the company to move miles to the global community.

This business idea is one of the best and which takes into considerations the reasons for better living. Use of products that add more than beauty to individuals adds value to the community and these products have the capability to add the value (Butler and Poucher, 2013). People are struggling to look beautiful and presentable and the only way to do so that has benefits is to use natural care products.

References

Elsner, P., Merk, H. F., & Maibach, H. I. (2012). Cosmetics: Controlled efficacy studies and        regulation. Berlin: Springer. 

Casper, J. K. (2010). Changing Ecosystems: Effects of Global Warming. New York: Infobase       Pub.    

Butler, H., & Poucher, W. A. (2013). Poucher's perfumes, cosmetics, and soaps. Dordrecht:         Kluwer Academic Publishers.

Skellie, . (2011). Successful Facebook marketing. Melbourne: Rockable Press.

Saeed, S., Khan, M. A., & Ahmad, R. (2013). Business strategies and approaches for effective     engineering management. Hershey, PA: Business Science Reference.