Branding and Segmentation

Branding informs media through choosing a network that supports the brand image because there many of them but not all are worthy investing in. It informs social media through creating awareness of what the product is how to use it and where to find it. The other way is through giving valuable and sharable content to the social media. This is very helpful in creating a strong reputation of the brand. The other way is through using social campaigns to promote the content of the brand. This is important as it helps the brand to expand visibility and generate leads successfully.

Social network inform branding through providing a large market share as they have the largest amount of links and controls the most awareness from their user base. It also informs through gaining valuable insights that are valuable. This is because social media produce a large amount of data about customers of real time. The other way is that social media increases the loyalty and the awareness of the brand. It makes it possible for customers to access the brand and easy to connect with the owner. This will in turn increase retention of customers and the loyalty of the brand.

Segmentation is the cornerstone of marketing and social media influences it through giving new options for it. This is because times are changing and businesses must find ways to reach out a wide range of customers. The other role of social media to segmentation is changing emphasis as the consumers are now more socially than the time when demographic segmentation was initially being adopted by marketers. The other role is giving more information and influence to consumers. It is also helping in tracking the opinions and interests of consumers through social graphics. It also helps brands to find their traditional market segments.

 

 

 

 

 

 

 

 

 

 

 

.