Samsung's smart sneakers
Competitive strategies
Samsung as the important leaders in ensuring the world goes smart came up with smart sneakers that ensure the feet of the users remain balanced. The sneakers track the postures of the users since they have pressure sensors and even accelerators which are placed inside their soles. The sneakers are unique since users are able to work out and through IoFIT app, users are able to record themselves then watch the recording after working out. The sneakers are able to collect data which is then played as a video by the users thus they are unique and special. People who use these sneakers go with their phones to the gym since they will watch those videos later on through the app. Samsung has manufactured this new strategy as a competitive strategy from other manufactures since the sneakers are specially made thus unique from sneakers from other brands.
Market challengers’ strategies
An affordable price is a strategy Samsung uses so that it can market them to the people. The sneakers are affordable since a pair goes for $249 which is not very expensive bearing in mind the shoes are advantageous and smart. People who have invested in these shoes say that they are worth the money since the shoes are cushy and easy to work with. They are cheap compared to the services they come with and thus Samsung has sold the smart shoes since the prices are affordable since sneakers from other brands are not cheap either.
Market niche strategies and strategic intent
Samsung smart sneakers remain marketable since they are comfortable compared to sneakers from other brands such as Adidas. People prefer the Samsung sneakers since they are comfortable and are not so expensive. The retail price is about $249 which is worth since the smart shoes remain comfortable and popular among people. The smart shoes cannot be defined as failed products since they are loved by the users who love recording their work outs and later watching what was happening at the gym. Samsung products are trusted by people since it has had a previous history of manufacturing quality smart products such as electronics.
