Investigating market research ethics

In the journal “Investigating Market Research Ethic”, the author explores the code of ethics used in marketing by business men. According to the author, business people should be able to uphold high degree respect and proper relationship with their clients, thus ensuring they provide the best support to their clients in times of need. Moreover, in the marketing research industry, it is necessary to ensure that markets ensure credibility through working under the code of ethics. There is a cumulative pressure in the marketing and research industry, to identify and utilize precise standards and procedures in making sure ethical behaviour, consistency in the industry concerning suitable and unsuitable practices. Furthermore, to also uphold integrity with the public since the industry depends on their goodwill. In different parts if the world, different marketing research companies have come up with codes of ethics which are supposed to be followed through by their associates. This is in a bid to make sure that marketing research is conducted in a very absolute way thus providing the best and credible results without being bias at all. Due to the recent developments in the markets, the standard guidelines of the code of ethics have also changed in order to suit the new marketing trends in different parts of the world (Yallop, & Mowatt, 2016).

The information provided by the author mainly focuses on the real issues at hand in the field of marketing research. The author has clearly pointed out the reasons as to why the code of ethics needs to be followed, due to the operation of the markets in different parts of the world. Furthermore, in order for clients to receive the best services from companies. Moreover, industries need to consider the health of the consumers while manufacturing different products. In as much as the author has been able to clearly explain the different methods of market research, he has been bias when comes to Marketing Research of New Zealand (MSRNZ), the author has only concentrated on the negative side of the research approach (Yallop, & Mowatt, 2016). The author points out that these code was not seen as important by the participants, in other words, it was not very effective at all. This is mainly because more than half of the participants were not familiar with these type code. On the other hand, the participants who claimed to be familiar with the code had problems in recalling the content of the code. The author therefore focused on the negative side and not the positive side of the research. On the other hand, according to different researches concluded, MSRNZ seems to be effective even though the process of creating awareness of the code seems to be faulty. The code has been able to improve marketing research in the country, and its results can be seen through the findings that it has brought about. In addition, MSRNZ has enabled market researchers to be able to conduct researches in a very clear and unique manner thus avoiding making any mistakes at all.

Rogues in the ranks of selling organizations: using corporate ethics to manage workplace

bullying and job satisfaction

            According to the author’s the sales profession is a very competitive and self-motivated type of work which can be impacted negatively, by negative behaviour which leads to unethical conduct. Due to the unique type of job, it is therefore hard for the management to be able to conduct an oversight, hence leading to misconducts and very poor work insolences. On the other hand, evidence stipulates that the growth of commercial ethical values can alleviate concerns of unethical conduct, thus this principle might be very useful in the reduction of bullying, thus improving job satisfaction. The type of morals that each and every sales agent is supposed to work under, is important in helping to shape the lives that sales agents lead, and thus being able to avoid job misconduct (Valentine, Fleischman, & Godkin, 2015). Moreover, corporate ethics helps in providing guidelines through which each and every sales agent can be able to follow thus making sure that all sales agent are treated equally. In addition, this also helps in making sure that bullying is done away with, hence improving job attitudes and employee turnover rates in the company.

            The research is bias in the sense that it has only pointed out the emerging problems which can harm sales organizations. In so doing, the authors have pointed out how the employees can plot to and steal from the company, thus affecting the company negatively. Moreover, the author has only focused on the negative side of the sales agents which include sexually harassing others, abusing drugs at the workplace, destroying the properties of the company, and embezzling funds in the company (Valentine, Fleischman, & Godkin, 2015). This is in a bid to explain how deviant sales agents can becomes and thus make the company to face huge debts, while on the other hand frustrating other employees. When it comes to customer relationships, the authors have also pointed out how the sales agents lie to the customers in order to lure them into buying the products. This is on the contrary to what most sales agents do which is to provide the best information to the clients, thus making sure that they maintain their clients, and hence being able to increasing their sales at the end of the day due to the large number of customers that they may have.

According to other researchers, most of the sales agents are usually frustrated due to the targets that they fail to meet. This consequently makes their leaders to scold them, thus making them to lack the motivation to carry on with their job, and in the end they opt to look for other jobs in different fields (Valentine, Fleischman, & Godkin, 2015). Even though sales agents are usually bullied, in most cases they are not bullied by their colleagues but by their leaders who use them as examples of negative performance which really kills their working morale. Out of ten sales agents, two will always lie and use nice language in order to make customers to buy their products in order to reach their targets. On the other hand, the remaining eight would rather tell the truth in order to maintain their customers.

Reference

Yallop, A. C., & Mowatt, S. (2016). Investigating market research ethics. International Journal Of Market Research, 58(3), 381-400. doi:10.2501/IJMR-2016-011

Valentine, S., Fleischman, G., & Godkin, L. (2015). Rogues in the ranks of selling organizations: using corporate ethics to manage workplace bullying and job satisfaction. Journal Of Personal Selling & Sales Management, 35(2), 143-163. doi:10.1080/08853134.2015.1010542