Innovative marketing campaigns
The Jameson 3D Whisky Shot stood out as the most creative marketing campaign among the five marketing campaigns used in advertising different products. Jameson launched its product via social media which is the most effective strategy. The product targeted the young people who use social media in their daily today activities. Jameson advertised their product via Instagram and Facebook which are the most used social media by the people they targeted. The marketing campaign was creative since it was meant to capture the attention of the young generation. The advert stood out as the most creative advert since the Jameson shot looks like 3D in a glass while the company used 2D in making up the advert.
A marketing campaign is termed creative if it reaches the targeted group widely and within the shortest time possible. In the case of Jameson the targeted group were young people who use social media daily thus would see the advert and buy the product. A creative marketing campaign is different from that of the competitors. The competitors offer similar products therefore the marketing campaign ought to be different. For a marketing campaign to stand out as a creative one, the company must ensure it uses social media and know how people are reacting on the advert and even on the adverts of the competitors in order to know where to modify. Creative marketing campaigns ensure the companies are taking risks since they do not know how people will react to the advert and whether they will attract customers.
Creative marketing campaigns are not successful all the time. Successful adverts ensure they are humorous in order to attract more customers (Ryan & Jones, 2011). In addition they are different from those from the competitors since they involve risks competitors are not ready to undertake. The successful marketing campaigns ensure they pout in the interest of their customers first since customers are the most important people. The successful adverts always play to people’s emotions so that people can feel appreciate and use the products being marketed. On the other hand, marketing campaigns fail if the wrong message was created thus people end up misunderstanding the content. In addition, if the message delivered was wrong the marketing campaigns tend to fail since people fail to understand the message (Ryan & Jones, 2011). Failure to give the marketing campaign enough causes failure to the marketing campaign. Therefore time is an important factor in enhancing success of the marketing campaign so that the advert can achieve its goal which is reaching a wide range of people.
The Nike marketing campaign Just Do It is an example of a successful marketing campaign since it increased the sales of Nike products (Kolowich, 2015). The purpose of the advert was to reach out to as many people as possible and it achieved that since Nike products were purchased all over the globe. The advert was creative since it clearly targeted wide range of people and showed people the importance of putting on Nike products. The advert had a clear message to its targeted customers therefore people knew the importance of putting on Nike products and where they would purchase the products. The advert has been present over long periods of time and thus stood out to be a successful marketing campaign that ensured nice increase its sales.
References
Kolowich.L (2015) 12 Of The Best Marketing And Advertising Campaigns Of All Time. Retrieved from https://blog.hubspot.com/blog/tabid/6307/bid/32763/The-10- Greatest-Marketing-Campaigns-of-All- Time.aspx#sm.000zsp550u5udwc10tc2ggq79077o
Ryan, D., & Jones, C. (2011). The best digital marketing campaigns in the world: Mastering the art of customer engagement. London: Kogan Page.
https://www.entrepreneur.com/article/254096
