Product Placement

Different products such as Chevrolet, Dell, Apple, Under Armour, Hisense, Mercedes Benz, Ford, Bentley, Boss and Pepsi have been placed in the movie First and Furious 8. Each and every product has consequently been given the time span within which the viewer can be able to watch it. In addition, different actors have been given certain products in order for them to be able to advertise. This is consequently based on the number of followers and fans that an actor has, hence in order for a product to be viewed by most people, the product would be used by the most famous actor in the movie.

Not all products were prominently placed, since there were those products which were only shown once. These products only caught the eyes of the viewer once. On the other hand, almost all products were used by the actors except Pepsi. This is consequently because Pepsi was only on the background, and one could only see the product while the actors continued with their work. Different products were also given different time spans, whereby there were those products which were only viewed at the beginning of the movie only. These products only lasted for a minute or two, whereby the brand name of the product, which was Bose, was only visible for a minute.

The product which was given the least time span was Boss headphones, even though they are worn throughout the movie, the brand name was only shown for a minute. Bentley follows with the actor Tyrese Gibson driving it, and the brands is clearly visible to the viewer, for a period of less than 5 minutes. Ford takes the eighth position, since it was the first car to be used in the movie, and different models of Ford are used in different parts of the movie. Mercedes Benz, just as Ford is clearly visible and is also driven by the actors throughout the movie. Dell and Apple appear in the control rooms, where they are consistently shown in the movie. Hisense is used by the actors particularly when watching the television. Pepsi is clearly visible in the background, since in each and every event in the movie, it is clearly visible. Dodge is used by the actor Ice Cube at the end of the movie, and also in the middle of the movie when he emerges to support Vin Diesel. Chevrolet is one of the high profile products placement in the movie, as it gets more airplay as compared to other products. Under Armour is the also a high profile product placement in the movie, as it is worn by the movie star, The Rock. Under Armour is clearly visible throughout the movie, since it is worn by a very famous actor.

The placement was very effective, as it enabled the most viewers to become aware of certain products. For instance, Ford vehicles have been depicted as durable cars which can be able to move very first even when they are old. The placement has consequently marketed the products effectively, hence becoming a success. On the other hand, some products have not been effectively advertised, products such as Pepsi, since the actors did not get to use the product. This consequently made the product placement of Pepsi ineffective, since most viewers would buy products used by the actors.

Work Cited

First and Furious 7. Retrieved from: https://www.youtube.com/watch?v=Ay4cYi4UbpM