Consumer Purchase Decision Making

The business is a grocery store that offers a variety of farm produce and other products used in the kitchen. This is an ideal business since there are no many players in this field, therefore, there is less competition and also the market is pretty wide for the products. According to research, many people visit the grocery stores more than they visit a supermarket in search of farm produce. The target market for the business is anyone above the age of 12 years since at this age, the person can make some easy decisions and one of them is that of purchasing some fruits to eat (Shi & Zhang, 2014). The income capability of the target customer is any level since the products are cheap and affordable at any given time. However, individuals who have a basic salary of above $100 can afford to pick up fruits on a daily basis if not on an hourly basis.

Occupational standards of the person do not matter as long as one has the capacity to either store or consume directly. In many cases, the products are meant for immediate and after meal consumption and 90 percent of the world take meals meaning the occupation does not matter. Educational level of the target market is based on the knowledge the person has with regards to the products in the store. People possess different ideas and variable concerns on groceries (Karimi et al., 2015). One has to have the knowledge and understanding of a particular product so that he or she can be in a position to choose the best combination of the fruits for a better diet. Mostly, living healthy is the best way and it is recommended but the target market for the products is for individuals who feel the need to consume more of the healthy fruits rather than taking in junk products. Activities involve those who spend more of their time in the busy sectors of building the economy. The store has the capability of reaching out to them through deliveries or after sale services (Solomon, 2014). Better living and those who identify the need for a clean and safe society is the interest of the company. The interest of the customers always creates an opportunity for the store to grow similarly through the opinions generated in the process.

The motivating factor for the customers is, for example, the prices of the products. The products are cheap and very essential in the lives of people and therefore a return customer specific. Setting the prices at a favorable price allows the customers to even give referrals to their friends and families.  Inspiring the customers through the products is also a good strategy for success (Armstrong et al., 2015). Certain cultures influence the consumption of certain fruits without limits. For example, people who have been considered big in terms of their body proportions have the highest possibility of purchasing the products with no options. Such cultures can influence others to join in an effort to take the best precautions on their body weight.

There are five decision making processes for a consumer. The first step is the identification of a need for the products which involves noting the need and recognizing the necessarily required remedies for the problem. Search for the necessary remedies follows the needs and then the customer evaluates the information obtained to weigh which is the best alternative (Solomon, 2014). Purchasing the products is the next process where the customer now decides to choose which among the wide range the best. After the purchase, the customer can experience a dissatisfaction feeling which can be influenced by being undecided on one particular product.

                                                                 

 

 

                                                                  References

Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction. Pearson Education.

Karimi, S., Papamichail, K. N., & Holland, C. P. (2015). The effect of prior knowledge and decision-making style on the online purchase decision-making process: A typology of consumer shopping behaviour. Decision Support Systems, 77, 137-147.

Shi, S. W., & Zhang, J. (2014). Usage experience with decision aids and evolution of online purchase behavior. Marketing Science, 33(6), 871-882.

Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall.