- Marketing Audit HP
- Introduction
- Hewlett-Packard (HP) is one of the technology companies that offer various services concerning computers and other handheld devices. The company was established back in 1939. It has played a crucial role in attaining the position of being the world’s largest IT Company. The company operates in more than 170 countries, UAE being one of them. The company offers a complete technological product portfolio in order to outdo its competitors in the market. The company also offers some of the largest and most powerful computer installation in the world[1].
- Product and branding strategy
- In order to attain the targeted mark in today’s business climate, companies have the obligation of building a brand strategy. HP offers consumers with various products of which they can choose their preferred products. The company manages to meet clients’ needs through using a comprehensive portfolio. HP offers consumers a wide range of products that enhance creation of a strong relationship.
- Product class, Product lifecycle
- HP has managed to maintain high level of competition in the market by providing the required product class in the market. The companyoffers various servicesthat meetconsumers’ clientele. HP offers services from digital photography to digital entertainment. Product class and lifecycle enable an organization to synchronize billing products and discounts.
- New product development requirements
- In order for the company to sustain the competition in the market, there is a need to improve various areas and update a number of lines related to the product[2]. The company is very designed with high levels of technology and therefore manages to apply its skills to bring new products in the market through developing and producing multiproduct lines. One of the renowned companies that offer the requirement of new products is the “Blue Chip Technology Company Hewlett Packard”. The company located in UAE offers technology management among other services.
- Specification of core physical good and/or service
- The company ought to support the requirements of every customer in order to sustain all of them. HP has managed to employ a number of experienced employees who have proven to offer project/program abilities that help the company to maintain quality products. The executives are able to offer various services that relate management of diverse customers in the region of Dubai UAE. The company is able to sustain the highest IT position in the fortune 500 through employing proper strategic management.
- Supporting customer service needs
- This means that the company ought to take requirements of all customers into great consideration. The company should not ignore any of the opinions of a customer because it may be of an added advantage to offer the required competition. This is possible by handling customer’s case promptly and carrying out the necessary procedures to handle out the case. Another strategy that an organization may apply is resolving any technical issue that might directly affect all customers.
- Warranty, Branding, Packaging
- In order for a company to sustain a product in the market, it has an obligation of using necessary features in preparing the product to reach the final consumer. The company uses security seals when packing its products. For example, the company seals many of its cartridges in order to distinguish them. Sealing of the products helps most of the customers to distinguish counterfeit and genuine products of the company. Through extensive technology, the company is now able to seal most of its products using QR code.
- Promotion strategy
- HP enhances its promotion strategy through theapplication of distribution power.For example, in Dubai, UAE, the company managed to form an accord withLogicom.The main reason for the accord was to make sure that it able to distribute all its products across UAE.This mean that the company has to apply the necessary objectives in order to make sure that all customers get to know the product’s existence in the market.
- Promotion objectives
- One of the main promotion objectives of HP in UAE is that the company manages to hold various exhibitions in the region. This helps in creating awareness to the local people. Some of the necessary objectives that the company ought to apply include making sure it builds the required awareness in the market[3]. The company also has an obligation of creating interest to all the customers regarding to its products. This will help move customers from other products of the same type offered in the region market. The company also has the obligation of providing the necessary information concerning its product. This would help customers to search the product in the right time and offer information concerning purchasing process.
- Major message/theme
- HP Company has an outlined market theme on all its UAE market regions. The company makes sure it offers the necessary and required theme for its product. The theme builds a positive picture to all customers concerning the need of using that particular product. The company has an obligation of making sure that all customers receive the necessary information related to the product. This will offer them an opportunity of trying the product.
- Promotion blend
- In order to sustain the competition, HP has an obligation of exporting promotion. This mean that the company ought to chooses the right blend that is easily able to capture customers’ attention[4]. The company also has to choose the blend that reach all customers in the regional market.
- Conclusion
- HP has made great slides of improvement in UAE. The company has therefore managed to outdo most of the IT companies that exist in the region. The company has managed to gain all this strategy through reliable management system. The company has been in the UAE market for more than a decade and therefore able to offer outstanding compete
- Bibliography
- Directory of corporate affiliations. 1973. Skokie, Ill: National Register Pub. Co.
- Dunne, Patrick M., and Robert F. Lusch. 2008. Retailing. Mason, OH: Thomson/South-Western.
- Ferrell, O. C., and Michael D. Hartline. 2011. Marketing strategy. Australia: South-Western Cengage Learning.
- Longenecker, Justin Gooderl, and Justin Gooderl Longenecker. 2006. Small business management and entrepreneurial emphasis. Mason, Ohio: Thomson/South-Western.
- Directory of corporate affiliations. 1973. Skokie, Ill: National Register Pub. Co.
- Karol, Robin, and Beebe Nelson. 2007. New product development for dummies. Indianapolis, IN: Wiley Pub.
- Dunne, Patrick M., and Robert F. Lusch. 2008. Retailing. Mason, OH: Thomson/South-Western.
- Longenecker, Justin Gooderl, and Justin Gooderl Longenecker. 2006. Small business management an entrepreneurial emphasis. Mason, Ohio: Thomson/South-Western
1050 Words 3 Pages
