Sales and Marketing Functional Area
Purpose Statement
The Sales and Marketing Department undertakes the role of setting strategies that will drive the sales of Atha Corporation, and communicating this need to all the members of the organization. The success the strategies formulated will be indicated through the achievement of the set goal relating to targeted sales’ level.
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Performance standard: |
Rationale for including this performance standard: |
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Quantity of products sold |
Growth in revenue is determined by volume of sales |
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2. |
Quality of products offered in the market |
Quality of products determines customer satisfaction |
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Timelessness in achieving the set target |
Timely attainment of target indicates the level of growth in sales |
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Cost effectiveness |
Performance has to be within the agreed or reasonable expense budgets. |
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Per sales representative reporting |
Each representative ought to report on the same metrics |
Human Resources Functional Area
Purpose Statement
The Human Resource Department undertakes the role of recruiting, hiring, training and developing employees, and ensuring their retention at the Atha Corporation. The success of this role is indicated by increased employees engagement, motivation, and contribution towards the set goals of the company.
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Performance standard: |
Rationale for including this performance standard: |
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Recruitment and Hiring of employees who with a sense of responsibility for the assigned tasks |
Employees should recognize that their performance affect the overall objectives and goals of the Company |
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2. |
Retention of employees until the end of employment contract |
Talent retention ensures there is no disruption of overall performance |
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Maintenance of ethical behavior in the organization |
Ethical behavior including honesty and integrity shapes the image of the company which in turns influence its performance in the market |
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Maintenance of effective communication in the organization |
The use of clear and concise language ensure accurate and timely communication in dealing with employees welfare in line with set organizational goals |
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Effectiveness in problem solving |
Solving problems arising among the employees is necessary for the sake of teamwork and employee commitment towards the set goals of the company |
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Professionalism |
Demonstration of expertise and commitment to overall goals , trust and flexibility will ensure response to change in market demands , while desirable behavior among supervisors and managers will maintain team cohesion |
The attainment of the established performance standards requires that sales and marketing, and human resources functions align their missions to the overall goals set in the Atha Corporation. The management of these functional areas has to lead the employees towards the set objectives, and ensure their performance does not diverge from the aforesaid standards. Effective leadership makes the employees enthusiastic about working to achieve the set goals, and controlling ensures that all activities are consistent with the overall departmental objectives (Murugan, 2006). Satisfiers such as recognition, achievement, and personal growth allow managers to lead employees, and motivate them through what they want they want to do (Capella University, n.d). In order to influence the employees in the sales and marketing areas moves from dissatisfaction to satisfaction, the management should have clear knowledge of where the company is headed.
The human resource management should first fill the various positions with the right staff that fit the roles especially in the sales and marketing department. The set goal will only be achieved if involved tasked are carried out by the right individuals. Effective communication will be important at this juncture, whereby employees are informed of the required performance standards, and how they align with the overall objective of doubling sales revenue for Atha Corporation. Leading the workers requires motivating them by providing necessary information regarding ways in which they can improve their productivity, and at the same time, meet the various set standards (Gupta, 2009). To effectively lead the employees, managers should first learn and understand their attitudes, values, and emotions, and handle these aspects to motivate them to achieve the expected goals and objectives. By motivating them, the set goals relating to doubling of sales revenue will be achieved by the sales and marketing functional area.
Control involves using a score keeping system that determines how the organization is doing in comparison to the set goals. It involves measuring and reporting the results. The manager must establish performance standards that can be used to inspect what is expected of the department activities (Capella University, n.d). The performance standards for sales and marketing can only be met through a motivated sales team that enjoy carrying out the tasks allocated to them. For controlling function to be effective, the management must refer back to the established plans, since performance standards are provided in line goals set during the planning process. The human resource function is required to provide individuals who can examine and verify whether the set performance standards are being met.
In conclusion, the leading and control functions are interdependent. In this case, leading involves influencing and motivating employees to works towards set goals, while controlling ensures that departmental activities are in line with the performance standards.
References
Murugan, S. M. (2006). Management principles and practices. New Delhi: New age international Publ. 1-14
Gupta, M. (2009). Principles of management. New Delhi: PHI Learning Pvt. Ltd.
Capella University, (n.d),Atha Corporation: Controlling. Retrieved from: http://media.capella.edu/CourseMedia/BUS3011/BUS3011u01_atha/BUS3011U05_atha_wrapper.asp Capella University, (n.d). Atha Corporation: Leading. Retrieved from: http://media.capella.edu/CourseMedia/BUSM3011/BUSM3011_atha_wrapper.asp
