Norton-‘The signs of shopping’

1

 The explanation behind Norton’s claims that suburban shopping malls seem to be a community spaces but that is not the case, because Shopping malls managers have strict regulations, which controls and monitor consumers activities. More so, Norton gives an example to illustrate her point by affirming that in social places, a person has neither independence of speech nor liberty to get-together while in shopping malls. Authorities managing the shopping malls restrict people coming in the malls. Contentious exhibitions by stores or clients or plethora of establishments and institutions that present themselves in open locations of shopping malls are usually not allowed. Hence, according to the above information, it simplifies Norton’s opinion concerning the misunderstanding from individuals who think that malls are public spaces. Not only do managers and owners generate rules and regulations but also survey people coming into the mall.

2

Based on Norton’s opinion, shopping is a subversive task for ladies because the activity takes their mind from their husbands, children, and other kinds of responsibility. Therefore, ladies take their lady friends as companions while shopping so that they can get the chance to share life experiences, request for guidance, and spend time without everyday stress that comes from daily lives (Norton 106). In addition, spending their husbands’ finances for their leisure is similar to attaining power over their husband wealth. Hence shopping with other women is subversive.

Gladwell-‘The science of shopping’

 According to Gladwell, retailers utilize spatial arrangement structures to influence the behavior and consuming practices of patrons. For instance, the arrangement of supermarkets. The designers put food items in a spatial manner for shoppers so that shoppers can take time and walk through the entire store, seeing all it has to offer. Sometimes one needs only one item but ends up walking the entire store in such for that one item. The more items a shopper comes into contact with, increases their shopping chances of parting with the item (97). Simply put, spatial designs makes the people spend extra money.

2

Gladwell’s clarifies shopping mechanisms via scientific terms and traceable backgrounds. Gladwell gives the reader the chance of knowing Paco on individual level. He takes his time and describes Paco (Gladwell 98). In addition, he makes the reader see him as trust in his scientific observations.

 Matila ‘The signs of shopping’

1

Based on Matila’s sentiments, symbols is the way to go rather than words. Corporations want to curve out an honest image to the public. In the current world, consumers deeply scrutinize words and then weigh the words against the item’s performance (1).

2

 From my own point of view, in the current world, corporations invest heavily on advertisement than offering good services or manufacturing products that meet the needs of the markets. Hence, there is a need for companies to get in touch with the market needs so that they can produce relevant items that meets all the requirements. Therefore, no matter the branding, it all boils down to quality input and customer satisfaction. Thus, in the end, debranding is an approach that makes a brand more friendly and personal.

3

 In the current world, the term authentic within the advertising circles means implies that a brand is genuine enough to give the consumer value for money in case the customer gives it a try (Matilla, 1).

 

 

 

 

 

 

 

 

 

 

 

 

 

Works cited

Matilla K. O. The Age of the Wordless Logo, 2016

Norton, “The Signs and Shopping” (87-92)

Gladwell, “The Science of Shopping” (93-100)