Target market for the burger cart business

Burgers are food items that are loved by most people, most specifically the young people that enjoy having fast foods. Burgers for the young people are also considered as a full meal, especially by those that are in campus because they do not have time to cook and they also do not have enough money to go to a nice hotel and have a full course meal.

Primary target

The primary target for this burger cart business will be campus students. The business will be located just opposite one of the main campuses because of the large flow of students; the location will make it easy for the students to get purchase the burgers as they are going to their classes or as they are leaving the campus. The burgers will be seasoned using different flavours that the young people enjoy and the prices will also be facilitated to meet the budgets of these young people.

Secondary target

The secondary target will be people working in the offices within the campus and also in the offices near the campus. Most of the people working in the office especially those between 24 to 34 years, still prefer to have snacks as opposed to a full course meals during the day, not to mention that they have very limited time go get a meal. They therefore prefer to have some snacks to help the get through the day. The burgers will serve this need for snacks for these people given that it is located near their working area thus saving them time and the fact that it is much more affordable also helping them reduce the extra lunch costs.