Poll and Sound Off

 

Poll

For each product offering, marketers must address the four Ps of marketing, designing each component of the marketing mix in a manner that will entice target markets. While each component indeed must be addressed satisfactorily, which of the four do you personally find to be most appealing?

Answer, Product  

M1 Sound Off

Part I

Name;

Degree;

Current occupation and employer;

Occupational aspirations;

How a marketing course will help me in my career pursuit

A marketing course presents me with vital skills that are important in helping me succeed the business world.  This course presents me with skills that include how to communicate effectively through oral and written communication, how to pitch ideas and present displays in board meetings. This course also equips me with business computer and system interpretation skills required to effectively and efficiently perform in the business world.   A marketing course comes in handy as it will assist me in understanding how to analyses data, market trends and the needs of consumers.  In a world of full of innovation and creativity a marketing course will come in handy since it equips me with the necessary techniques to be innovative and creative in the market.

Part II

Among the Marketing Ps I most prefer product for various reason. Products are goods that a business offers to consumers. As part of the overall marketing mix, I believe that products play the most vital role in marketing strategy development. It fascinates me that if businesses desire a lower quality, they have to ensure that they offer a lower price to attract customers in line with the law of demand, and at the same time if businesses desire to produce products and services of high quality they have to charge high prices. They will lose customers but this will be compensated by the high prices they charge. Businesses are in operation to satisfy the needs and wants of consumers and that is exactly what the product does. A product is a bundle of satisfaction to the consumer. It also interesting how a product is designed to match customer needs, through the product size, quality, branding and packaging.  For the other components of a marketing mix to exist product must exist. The other aspects of the marketing mix are designed to supplement the product.