10 Laws of Social Media Marketing
Introduction
The use of social media spaces and websites to promote a product or a service is known as social media marketing. It entails creating and sharing content on social media platforms and networks. It has the power to attract a big audience but that is when the social media marketing fundamentals are understood. Social media marketing helps build a brand, create and share content, and promote a product or a service thus increasing the customer and audience base.
The law of listening is one law that helps to build a foundation that will serve customers. For one to be successful in social media marketing, they need to be more focused on listening and not talking. They need to read their audience’s content and be a part of online discussions to be able to know what they like. That is the only way one can create content that is valuable to the audience (Gunelius 2019). The law of focus is significant in terms of focusing on a particular specialty rather than focus on a lot of things. Specializing in a brand is a content marketing strategy that builds a strong brand and is more successful compared to a wide range strategy that tries to be all things. Focusing on a brand helps one to give it all the energy and therefore has higher chances of thriving and satisfying its audience.
The law of quality involves putting your focus on the quality of your content. It focuses on quality rather than quantity. For example, it is better to connect and deliver to a few people who read and share your content with their audiences rather than more people who make connections for one time and then disappear. The fewer people who connect are more important because they value your content and that is the reason they share it with others. Social media and content marketing takes time for one to be successful and gain an audience. Therefore the power of patience is important (Gunelius 2019). It takes time to convince a single person and so getting an audience can be a challenge that needs a lot of patience. The law of compounding is important in that when you give your audience quality content, they share and converse it on other social media platforms like Twitter, Facebook, and blogs. This raises your business ranks more so on google where it can be found on a single search.
The law of influence involves spending time to find influencers online who are in your market and have quality audiences. Also, it is important to find influencers that could be interested in your services or products (Gunelius 2019). It is good to connect with the influencers because if they like your content, it is likely that they will share it with their followers, which will also increase your audience. If you keep promoting your products and services to people, they eventually stop listening and following. This is where the law of value comes in. It is important to add value to the conversation and focus on creating great content and associating and building relationships with the online influencers who will eventually speed up the marketing process for your business.
The law of acknowledgment involves acknowledging every person who tries to connect with you. This is because developing relationships is a significant part of your success in social media marketing (Gunelius 2019). The law of accessibility means that you should always be available for your audience. You have to participate in the conversations they have and engage with them. The law of reciprocity entails reciprocating to other people. If people share your content, it is only fair and wise if you do the same. Sharing and discussing other people’s content is important.
Conclusion
Social media marketing includes making, and sharing content through social media platforms. There are important laws that help to create good content and attract an audience. These laws help in building a foundation that will serve customers. They also help in specializing in a particular field, creating quality content, and having a lot of patience. The laws give insight into the power of influencers, value, acknowledgment, and reciprocation.
References
Gunelius S. (2019) 10 Laws of Social Media Marketing. Retrieved from https://www.entrepreneur.com/slideshow/299334
