Questions and Topics We Can Help You To Answer:
Paper Instructions:

Post Project Objective: 
Design a marketing plan that will demonstrate entrepreneurial approaches to formulating product, price, promotion and distribution strategies and action programs.

Introduction: Developing a Market Niche 

Identification, development and the implementation of a Market Niche requires expertise and research to formulate an in-depth understanding of market trends. While this process can be extensive the key to market niche development focuses on the core strengths that a company can deliver to.  



Deliverables 

The post project for this lesson is required to be a minimum of 750 words that clearly demonstrate your understanding of the activity. Post project essays should have a clear introduction, thesis statement and conclusion, written in APA format (Purdue OWL). A minimum of three sources, at least two from the lesson, must be cited in-text and in the Reference list 


Activity Details 

Perform the following steps: 

Step 1: Read the Dunkin’ Donuts case study. 



Read the Dunkin’ Donuts case study about carving a niche in the market and going head-to-head with the nation’s largest coffee chain. 

Dunkin’ Donuts: Targeting the Average Joe from Armstrong, G., & Kotler, P. (2013). Marketing: An Introduction (11th ed). Upper Saddle River, NJ: Prentice Hall.



Step 2: Address the following.  

In your paper be sure to address the following:

Begin with an introductory paragraph that provides an overview of the Dunkin’ Donuts case study 
Analyze and write about the marketing (and business) approach taken by Dunkin’ Donuts. 

Describe best practices in marketing and explain in what ways did Dunkin’s break the mold  

Explain the approach where Dunkin Donuts followed best practice research.  

Describe how Dunkin’ Donuts carved out a niche in the market by going head-to-head with the nation’s largest coffee chain.

For the conclusion summarize and synthesize what you have learned about the market niche development process.


Step 3: Write your paper

Write your essay to address all the questions above.

Use these writing guidelines:  

·      Include a cover page and references in addition to your required word count.  

·      Use correct APA format  

·      Double-space text  

·      Use size 12 Times New Roman  

·      Use section headings to organize  

·      Indent paragraphs  

·      Include in-text citations  

·      Use correct spelling, grammar, sentence structure and verb tense  

Reference
Schachter, L. and Cheatham, R. (2015). The Keys to Key Account Management What Great Looks Like.