Questions and Topics We Can Help to Answer
Paper Instructions;

Discussion Questions:
1.
Evaluate the overall effectiveness of the "Fair and Square” repositioning strategy? How well or poorly do all the elements work together or work at odds with one another to deliver a coherent whole? What elements are missing?
2.
What do the 1st and 2nd quarter results indicate about the “Fair and Square” strategy?
3
Are the first two quarter results enough to validate or invalidate the changes? How would you respond to them?
4.
Are the results due to a faulty strategy or to a faulty execution of a solid strategy?
5.
Is J. C. Penney a brand that can be Target‐ized or Apple‐ized? Why or why not? In what fundamental way does J.C. Penney differ from these two brands? Does Johnson’s plan address these differences in ways that make the success of J.C. Penney’s new strategy more or less likely?
6.
Do you agree with the changes Johnson is making to the pricing scheme that are set to take effect August 1st? Are they enough to turn things around?
7.
What should Johnson do now? Looking 1 year out, will J.C. Penney be a stronger or weaker brand if he stays on the current course?